In food bi­ble’s top ten

Blog at­tracts visitors and lo­cals seek­ing out culi­nary de­lights in By­ron

The Northern Star - - NEWS - Hamish Broome hamish.broome@north­ern­

FOOD blog­gers are a dime a dozen these days but one North­ern Rivers foodie has been able to carve out a niche writ­ing ex­clu­sively about the cafes and restau­rants in her lo­cal area.

Self-de­scribed “food tragic” Sarah McGrory’s blog, Get Forked and Fly, has just been listed as one of the top 10 blogs of the year by food bi­ble the Australian Good Food Guide.

The for­mer jour­nal­ist launched the blog a lit­tle over two years ago, ini­tially as a food and travel guide.

It soon evolved into a spe­cialised By­ron Shire food, restau­rant and cafe blog.

The page has grow­ing ap­peal with both lo­cals and visitors seek­ing “in­sider” de­tails about food in the By­ron Shire, which has a grow­ing culi­nary rep­u­ta­tion.

“Mine is re­ally writ­ten from a per­sonal view­point – a lo­cal’s opin­ion about the lo­cal area,” Sarah said.

“As far as I know, there is no one else do­ing what I’m do­ing.”

Sarah said she was not the type of “critic” to write a harsh re­view af­ter one visit.

“I’m not the be-all-and-end-all of opin­ions, I make sure I go some­where at least three or four times be­fore I even write about them be­cause I think that’s a fair way to gauge a place,” she said.

“Sub­se­quently it costs me a lot,” she said.

“I’ve never had a free meal; ev­ery­thing I’ve writ­ten about on the blog I’ve paid for 100 per cent.”

While many peo­ple per­ceived food-blog­ging as “glam­orous”, Sarah said “most of the time it’s me just go­ing for din­ner with my hus­band”.

“He al­ways makes the com­ment that he never gets to eat any­thing warm, be­cause I’m al­ways fluff­ing around tak­ing pic­tures. But he’s quite happy to com­ply and come along as long as I’m pay­ing.”

She is also oc­ca­sion­ally ret­i­cent about whip­ping out the cam­era to pho­to­graph the food – even though it’s a nec­es­sary evil for a blog­ger.

“I’m so self-con­scious of that, there are times when I’ll go to a restau­rant and I just can’t bring the cam­era out – it’s too quiet and it’s too in­ti­mate.”

Sarah said de­spite the laser fo­cus of her blog, she would never run out of things to write about.

“I’m never go­ing to be able to write about ev­ery­thing be­cause, one, places come and go fre­quently in the area and, two, once you’ve writ­ten about some­where, two years later you have to write about them again be­cause they’ve changed their menus, or staff, or own­ers, or the whole din­ing ex­pe­ri­ence,” she said.

In her day job Sarah is a so­cial me­dia man­ager and con­tent writer – with her clients in­clud­ing sev­eral well-known food brands in By­ron – so her uni­verse pos­i­tively re­volves around food.

She def­i­nitely plans to con­tinue blog­ging well into the fu­ture.

“It’s been fun, and with this award now it’s mo­ti­va­tion to keep go­ing,” she said.


CULI­NARY PAS­SION: By­ron Shire food blog­ger Sarah McGrory’s blog, Get Forked and Fly, has been named as one of Australian Good Food Guide’s top ten blogs of 2017.

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