In food bible’s top ten
Blog attracts visitors and locals seeking out culinary delights in Byron
FOOD bloggers are a dime a dozen these days but one Northern Rivers foodie has been able to carve out a niche writing exclusively about the cafes and restaurants in her local area.
Self-described “food tragic” Sarah McGrory’s blog, Get Forked and Fly, has just been listed as one of the top 10 blogs of the year by food bible the Australian Good Food Guide.
The former journalist launched the blog a little over two years ago, initially as a food and travel guide.
It soon evolved into a specialised Byron Shire food, restaurant and cafe blog.
The page has growing appeal with both locals and visitors seeking “insider” details about food in the Byron Shire, which has a growing culinary reputation.
“Mine is really written from a personal viewpoint – a local’s opinion about the local area,” Sarah said.
“As far as I know, there is no one else doing what I’m doing.”
Sarah said she was not the type of “critic” to write a harsh review after one visit.
“I’m not the be-all-and-end-all of opinions, I make sure I go somewhere at least three or four times before I even write about them because I think that’s a fair way to gauge a place,” she said.
“Subsequently it costs me a lot,” she said.
“I’ve never had a free meal; everything I’ve written about on the blog I’ve paid for 100 per cent.”
While many people perceived food-blogging as “glamorous”, Sarah said “most of the time it’s me just going for dinner with my husband”.
“He always makes the comment that he never gets to eat anything warm, because I’m always fluffing around taking pictures. But he’s quite happy to comply and come along as long as I’m paying.”
She is also occasionally reticent about whipping out the camera to photograph the food – even though it’s a necessary evil for a blogger.
“I’m so self-conscious of that, there are times when I’ll go to a restaurant and I just can’t bring the camera out – it’s too quiet and it’s too intimate.”
Sarah said despite the laser focus of her blog, she would never run out of things to write about.
“I’m never going to be able to write about everything because, one, places come and go frequently in the area and, two, once you’ve written about somewhere, two years later you have to write about them again because they’ve changed their menus, or staff, or owners, or the whole dining experience,” she said.
In her day job Sarah is a social media manager and content writer – with her clients including several well-known food brands in Byron – so her universe positively revolves around food.
She definitely plans to continue blogging well into the future.
“It’s been fun, and with this award now it’s motivation to keep going,” she said.
CULINARY PASSION: Byron Shire food blogger Sarah McGrory’s blog, Get Forked and Fly, has been named as one of Australian Good Food Guide’s top ten blogs of 2017.