Sta­tion has strong fam­ily ties

The Observer - - NEWS - Matt Harris matthew.harris@glad­sto­neob­

GLAD­STONE-based ra­dio sta­tion 4CC marked their of­fi­cial open­ing at its new head­quar­ters on Glen­lyon St last night and the sta­tion’s own­ers were on hand to mark the oc­ca­sion.

The sta­tion is owned by Grant Broad­cast­ers, a fam­ily-owned me­dia com­pany founded in 1942 by Wal­ter Grant.

In 1961 Wal­ter’s wife, Christina took over the com­pany and it stayed in her hands un­til 1972 when cur­rent man­ag­ing di­rec­tor Janet Cameron took over.

Mrs Cameron is the daugh­ter of Wal­ter Grant and has been at the helm for more than 40 years, shar­ing re­spon­si­bil­ity of the com­pany with her chil­dren.

“We’re now in our third gen­er­a­tion and my three chil­dren are all in­volved in the com­pany,” she said.

“I cer­tainly couldn’t have imag­ined where we’d be to­day. The in­dus­try has changed from a lot of in­di­vid­ual own­er­ships to a num­ber of com­pa­nies who own re­gional sta­tions.

“That’s been a trend, not just in ra­dio but other in­dus­tries as well.”

4CC tar­gets the over 45s mar­ket, but sta­tion man­ager Jace McIn­tyre says that de­mo­graphic is start­ing to shift to a younger mar­ket.

“We do very well in our tar­get de­mo­graphic, but we’ve no­ticed the peo­ple who come in here to col­lect prizes are get­ting a lot younger than they used to be so we’re reach­ing more of a 35-plus de­mo­graphic,” he said.


FAM­ILY TIES: 4CC break­fast host Michael J Bailey, Grant Broad­cast­ers chair Janet Cameron, 4CC gen­eral man­ager Jace McIn­tyre, re­gional gen­eral man­ager Matt Chap­man and Grant Broad­cast­ers CEO Grant Cameron at the 4CC of­fi­cial open­ing.

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