Su­per­mar­kets speed up ex­press de­liv­ery ser­vice

The Observer - - NATION -

TIME-poor Aus­tralians are rush­ing to have their gro­ceries de­liv­ered to their door in un­der two hours.

As com­pe­ti­tion among the su­per­mar­ket gi­ants gets fiercer – par­tic­u­larly ahead of Coles spin­ning off from Wes­farm­ers next month – ex­press de­liv­ery ser­vices are be­com­ing the lat­est bat­tle­ground to lure in new con­sumers.

Shop­pers sign­ing up to ex­press ser­vices have used it to have their se­lected gro­ceries sent to their of­fice, busi­ness or home.

Su­per­mar­ket gi­ant Wool-They worths be­gan of­fer­ing ex­press ser­vices in Syd­ney last year and is now eye­ing off mov­ing into other states.

Cus­tomers can order up to 30 items from su­per­mar­kets of­fer­ing the ser­vice within 4km of ap­pli­ca­ble stores.

have to pay a $19 de­liv­ery fee to have their gro­ceries sent to their cho­sen des­ti­na­tion.

Wool­worths said the av­er­age de­liv­ery time was 70 min­utes and the peak order time was be­tween 1pm and 2pm.

Aus­tralian Re­tail­ers As­so­ci­a­tion ex­ec­u­tive di­rec­tor Rus­sell Zim­mer­man said ex­press de­liv­ery ser­vices cer­tainly pro­moted com­pe­ti­tion.

“If one su­per­mar­ket of­fers some­thing and the other is not do­ing it, it will drag con­sumers to that su­per­mar­ket so they all have to keep pace or be a step in front,” he said.

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