Kia ser­vice moves to new Bun­damba site

Busi­ness cre­at­ing a lo­cal ‘Magic Mile’ for Ip­swich car buy­ers

The Queensland Times - - News - DAR­REN HALLESY dar­ren.hallesy@qt.com.au Ip­swich Kia Ser­vice is in Bris­bane Street, Bun­damba.

THE rise in pop­u­lar­ity of Korean made ve­hi­cles shows no sign of slow­ing down, and with this in mind Ip­swich Kia have in­vested in the fu­ture of the brand in our city.

In what is fast be­com­ing Ip­swich’s own ‘Magic Mile’ that Moorooka is best known for, the com­pany has moved its en­tire ser­vice depart­ment from an in­dus­trial es­tate in Din­more to what used to be the old Boettcher Tyreright.

All staff have been moved over to the new lo­ca­tion which has com­pleted a long-term plan by the Boettcher group to have ev­ery­thing in one spot.

For car buy­ers, it means that you can­not only buy a sec­ond­hand car, but also choose from a new Toy­ota, Nis­san, VW, Kia, Hyundai, Ford, Subaru or Holden within a five-minute drive from Booval to Din­more. In what is now a big­ger win for car own­ers, it also means that all those brands are now ser­viced at the ex­act same lo­ca­tions, Ip­swich Kia mar­ket­ing man­ager Mark Quinn said.

“Kia ser­vice was lo­cated in an in­dus­trial es­tate of Din­more, which you needed a sat nav to find, so that was one of the main driv­ing forces be­hind the move,” Mr Quinn said. “Plus the other fac­tor was that

‘‘ I RE­ALLY THINK WE NOW HAVE OUR OWN, EVEN BET­TER VER­SION OF THE ‘MOOROOKA MAGIC MILE’, EV­ERY­THING IS HERE FOR SALES AND SER­VICE OF OUR BRANDS

we wanted to have all the brands at the one lo­ca­tion for not only sales, but ser­vice, and Kia was the fi­nal piece of the puz­zle.

“I re­ally think we now have our own, even bet­ter ver­sion of the ‘Moorooka Magic Mile’, ev­ery­thing is here for sales and ser­vice of our brands.”

It was only around 15 years ago that no­body had heard of the Korean made brands, and who could for­get the ‘Say Hi to Hyundai’ ad cam­paign? Times have changed, and as a na­tion we all love ev­ery­thing Asian, in­clud­ing two of the world’s fastest growing brands.

“Many peo­ple don’t re­alise that Kia and Hyundai’s fac­to­ries are to­gether in the same city in South Korea, and I’ve been told they are right next door to each other. There is a lot of syn­ergy be­tween the two car mak­ers and I think South Korea has be­come the new Japan as far as car man­u­fac­tur­ers go and the win­ner in the end is the Ip­swich car buyer.

“We have a shut­tle bus which now covers all our brands from the one lo­ca­tion, and peo­ple to­day want to drop the car off then go to work, so hav­ing the Kia ser­vice cen­tre just 300 me­tres from the train sta­tion also gives op­tions to peo­ple who work in Bris­bane.

“As a com­pany we have al­ways en­cour­aged peo­ple to sup­port lo­cal busi­ness. We try to use lo­cal peo­ple where we can, whether it’s a toi­let that needs fix­ing, or paint­ing, it keeps the money in Ip­swich which ben­e­fits us all.”

Photo: Cordell Richard­son

Ip­swich Kia team mem­bers Ta­mara Avis, An­drew De­bat­tista and Ryan Bot­field are de­lighted with the new cen­tre at Bun­damba.

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