Mi­crochip Blitz tar­get­ing 10,000 pets for the year

The Riverine Herald - - NEWS -

ECHUCA’S PetS­tock is hold­ing its an­nual Mi­crochip Blitz on Oc­to­ber 21 and 22.

The blitz aims to keep pets out of pounds by of­fer­ing af­ford­able and ac­ces­si­ble mi­crochip­ping for just $10.

Mi­crochip­ping nor­mally costs $80.

Own­ers are en­cour­aged to bring in dogs, cats and small an­i­mals. Un­for­tu­nately, horses, live­stock, birds and reptiles will not be eli­gi­ble.

De­spite the rise in lost and found pet pages on so­cial me­dia, a re­cent PETs­tock sur­vey of more than 800 pet own­ers found only eight per cent of the re­spon­dents had ever been suc­cess­fully re­united with a lost pet thanks to so­cial me­dia. The same sur­vey found tak­ing a lost pet to a vet is the most com­mon course of ac­tion for the re­spon­dents (85 per cent), mean­ing mi­crochip­ping is still the most re­li­able way to re­unite a lost pet with its owner.

Na­tional project man­ager Chris­tine Robert­son said last year’s in­au­gu­ral blitz saw 8210 an­i­mals be­ing mi­crochipped.

This year, PETs­tock is aim­ing to mi­crochip 10,000 pets, which will have a sig­nif­i­cant im­pact on lost an­i­mals be­ing iden­ti­fied and re­turned to their own­ers quickly.

“Even though mi­crochip­ping is com­pul­sory in most states, there are still thou­sands of pets that fall through the cracks,’’ she said.

‘‘When those an­i­mals that aren’t mi­crochipped get lost, the panic that is felt by their pet par­ents is dev­as­tat­ing, es­pe­cially when they re­alise that a sim­ple $10 chip could have made all the dif­fer­ence.

“Once mi­crochipped, pets can be tracked down on­line or through the lo­cal vet, so keep­ing reg­is­tra­tion details up­dated is also a must.’’

Pet par­ents are en­cour­aged to visit pets­tock.com.au/as­sist/ the-great-mi­crochip-blitz to book a time slot.

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