The latest celebrity scents.
CELEBRITIES CONTINUE TO LEND THEIR NAMES TO SIGNATURE SCENTS
When screen icon Elizabeth Taylor launched Passion in 1987, the celebrity fragrance was born. She followed it up in 1991 with the now-iconic White Diamonds, which has since raked in more than $1 billion.
“[Until then] princesses and duchesses were used to endorse a scent,” explains Fragrances Of The World author Michael Edwards. “Never before had perfumers worked with a style icon on their own creation. It took the world by storm.”
In the 2000s, the trend exploded. Britney Spears’s Curious (2004) is now “a classic”, while the Elizabeth and James brand from Mary-kate and Ashley Olsen has a huge following among the style set.
The trend hit saturation point in 2014, but even so celebrity scents still make up seven per cent of total fragrances made for women, with men’s versions slightly higher at 17 per cent. Locally, they’re stronger than ever. Tina Arena released Renaissance last month, which features more sophisticated sandalwood (“It’s not bug spray,” she joked), while Delta Goodrem’s debut Delta has sold more than 30,000 bottles since its March release.
(from top) ARIANA GRANDE Sweet Like Candy EDP, $69.99 (100ml), chemistwarehouse.com.au; DELTA BY DELTA GOODREM EDP, $49.99 (100ml), chemistwarehouse.com.au; BEYONCÉ Heat Seduction EDT, $49 (100ml), 1800 812 663; DAVID BECKHAM HAM Respect EDT, $49 (90ml), chemistwarehouse. com.au; ELIZABETHTH AND JAMES Nirvana White EDP, $52 (13.9ml), Sephora