HANDLE WITH CARE
JOEL (pictured right) and Benji Madden approached The Voice Kids as they would a school zone: with caution.
The tattooed rocker twins are as competitive as they come with each other, but Joel says they share the responsibility for nurturing The Voice
Kids’ impressionable young artists. “The experience kids have on the show will be dictated by the adults,” he says.
“It is the difference between saying: ‘That was an awesome experience for you’ and ‘You didn’t win’.
“It’s not just about winning, it’s about getting something real out of it. I know the artists care about winning and I will try to help them win. Maybe I am crazy, maybe I am a hippie, but this is an awesome opportunity.
Those kids want to be on The Voice stage, to live that dream and beyond that, there’s no huge prize. Except a $500 gift certificate and trips to Disneyland.”