Sam’s happy to just rise and shine
SAM Armytage’s producer Michael Pell says she makes deskmate David Koch seem less daggy. Is that even possible?
“Oooh,” she protests. “He’s such a cool dude, the Kochmeister. God we laugh a lot … It’d be torture to get up at 3.30am each day if you didn’t like the people you were working with. I’m so glad and lucky that I do like them.”
It’s been 16 months since Armytage controversially replaced Sunrise cohost Melissa Doyle and her success is thanks to the dynamic she has with Koch. “He zigs when I zag,” she says. “We’re mates. His strengths boost up my weaknesses and vice versa.”
Armytage is upbeat and undaunted – useful traits to have in the TV game, especially given her past few months. She’s seen her makeover show Bringing Sexy Back disappear after a critical panning. She’s been the subject of veiled criticism over her weight which Armytage slammed on TV as “fat shaming”.
And last week a tell-all book, Brekkie Central, authored by Sunrise’s ex-producer, Adam Boland, came out with new claims of various in-fighting to add to the old gossip doing the rounds.
“I’m fine,” she says with a laugh. She’s more than fine. For a start she’s shrugged off all that fat-shaming stuff. She’s having the time of her life on Sunrise. She and Doyle have “no problem”.
And Armytage is also not short of fans. She has 78,000 Twitter followers and 48,000 on Instagram.
“I’m just out there having a go. If people don’t like that then don’t watch. But if I had to weigh up the nasty people and the lovely people, there’s far more lovely people.”
Her next project is her book, out next month, called Shine. “It’s really sort of aimed at younger women, because it’s a terrible time, your teenage years. If you’re not entirely beautiful and stick thin, like I wasn’t, it can be bloody awful, but you’re not a teenager forever, thank God. SUNRISE WEEKDAYS, 6AM, SEVEN