‘ I thought, ‘I don’t give a bleep if Shane Warne has baked beans for break­fast’ ’

The Sunday Mail (Queensland) - TV Guide - - THE LAST WORD... - With Holly Byrnes

“PEO­PLE were com­plain­ing to me [after he crit­i­cised TV per­son­al­ity Yumi Stynes for tak­ing her baby to a movie premiere in only a nappy] that it must have been a slow news day, but even when we did the Hinch pro­gram, all those years ago, we did ev­ery­thing. Small things, big things, you don’t have to con­cen­trate on Can­berra the whole time, ev­ery­one would get bored wit­less. We used the corny old line back then, ‘Ex­pect the un­ex­pected’ and I don’t mind that even now.

I know peo­ple think this is a Satur­day and Sun­day night and say, ‘Oh, you’re go­ing to the grave­yard shift, this is a waste­land’ but I don’t think that’s the case and it’s up to me to prove it’s not a waste­land.

Sky will stress that we are live and that makes us dif­fer­ent from all the other net­works. I won’t be go­ing out and do­ing pre-recorded in­ter­views or that type of thing.

And so­cial me­dia will be so im­por­tant. I’ve now got some­thing like 50,000 gen­uine fol­low­ers on Twit­ter and I love that en­gage­ment.

The funny thing was, when they sacked me from 3AW, the boss [who has since been sacked him­self] –one of his ar­gu­ments was that the sta­tion was try­ing to move into the dig­i­tal era and embrace so­cial me­dia.

I was the most so­cial me­dia-savvy per­son at 3AW. I op­posed Twit­ter at first and thought it was shock­ing, I didn’t like it at all.

I thought, ‘I don’t give a bleep if Shane Warne has baked beans for break­fast’ and I still don’t, but I re­ally think Twit­ter has been the big­gest de­vel­op­ment in me­dia in my 50 years in the business, prob­a­bly since the Guttenberg press.

As long as you’re not Richard Wilkins and kill peo­ple off and quote Twit­ter. Just think this through, the first thing the world knew about an at­tack com­ing up on Osama bin Laden was when a man in a vil­lage in Ab­bot­tabad in Pak­istan tweeted on his iPad, ‘There’s a he­li­copter above my roof’.

So I’m hop­ing we’ll get that sort of ex­change and I’ll have a pro­ducer alert­ing me to so­cial me­dia through the whole hour, to keep tabs on it.

As I said, don’t take it as gospel … any­one who be­lieves Twit­ter should win the Richard Wilkins memo­rial award.

You’ve got to use Twit­ter as a flag and don’t try and bull­shit the view­ers and say, ‘Oh my sources tell me…’” HINCH LIVE SATUR­DAY, 8PM, SKY NEWS AUS­TRALIA

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