‘ I thought, ‘I don’t give a bleep if Shane Warne has baked beans for breakfast’ ’
“PEOPLE were complaining to me [after he criticised TV personality Yumi Stynes for taking her baby to a movie premiere in only a nappy] that it must have been a slow news day, but even when we did the Hinch program, all those years ago, we did everything. Small things, big things, you don’t have to concentrate on Canberra the whole time, everyone would get bored witless. We used the corny old line back then, ‘Expect the unexpected’ and I don’t mind that even now.
I know people think this is a Saturday and Sunday night and say, ‘Oh, you’re going to the graveyard shift, this is a wasteland’ but I don’t think that’s the case and it’s up to me to prove it’s not a wasteland.
Sky will stress that we are live and that makes us different from all the other networks. I won’t be going out and doing pre-recorded interviews or that type of thing.
And social media will be so important. I’ve now got something like 50,000 genuine followers on Twitter and I love that engagement.
The funny thing was, when they sacked me from 3AW, the boss [who has since been sacked himself] –one of his arguments was that the station was trying to move into the digital era and embrace social media.
I was the most social media-savvy person at 3AW. I opposed Twitter at first and thought it was shocking, I didn’t like it at all.
I thought, ‘I don’t give a bleep if Shane Warne has baked beans for breakfast’ and I still don’t, but I really think Twitter has been the biggest development in media in my 50 years in the business, probably since the Guttenberg press.
As long as you’re not Richard Wilkins and kill people off and quote Twitter. Just think this through, the first thing the world knew about an attack coming up on Osama bin Laden was when a man in a village in Abbottabad in Pakistan tweeted on his iPad, ‘There’s a helicopter above my roof’.
So I’m hoping we’ll get that sort of exchange and I’ll have a producer alerting me to social media through the whole hour, to keep tabs on it.
As I said, don’t take it as gospel … anyone who believes Twitter should win the Richard Wilkins memorial award.
You’ve got to use Twitter as a flag and don’t try and bullshit the viewers and say, ‘Oh my sources tell me…’” HINCH LIVE SATURDAY, 8PM, SKY NEWS AUSTRALIA