Head to Mel­bourne to dis­cover shop­ping with a twist – Aus­tralia’s fash­ion cap­i­tal is full of sur­prises

The Sunday Telegraph (Sydney) - Stellar - - Advertising Feature - Flin­ders Lane, Mel­bourne. Brunswick Street, Fitzroy.


Mel­bourne is fa­mous for its charm­ing laneways, which are dot­ted with de­sign and fash­ion bou­tiques such as Al­pha60, Lucy Folk, De­sign a Space and Ma­sons. Iconic shop­ping ar­cades abound, too: visit the Royal Ar­cade, The Block Ar­cade and Cathe­dral Ar­cade.


Em­po­rium Mel­bourne, QV Mel­bourne and Bourke Street Mall in the CBD form part of a precinct with more than 1000 lo­cal and in­ter­na­tional re­tail­ers. The “Paris end” of Collins Street is fa­mous for high-end fash­ion, with lux­ury stores such as Cartier, Her­mès, Gucci and Louis Vuit­ton; Chanel’s flag­ship is nearby on Flin­ders Lane. Fur­ther afield is Chad­stone, the largest shop­ping cen­tre in the South­ern Hemi­sphere.


For shop­ping ex­pe­ri­ences that can only be found in Mel­bourne, pay a visit to fash­ion re­tail­ers Obus, Marais, Lord Co­conut and Kuwaii, and sou­venir store Mel­bour­na­lia. SO:ME Space at South Mel­bourne Mar­ket is a great place to find unique pieces from lo­cal de­sign­ers. THE NEIGH­BOUR­HOODS Mel­bourne’s eclec­tic vil­lages in­clude: Colling­wood’s shop­ping and cafe hotspot Smith Street; Brunswick and Gertrude Streets in Fitzroy, the place to go for lo­cal de­sign­ers and all things vin­tage; and, in Prahran, Gre­ville Street’s art and de­sign dis­trict, and the renowned fash­ion precinct, Chapel Street. Toorak and South Yarra are also pop­u­lar spots for shop­ping, gourmet food stores and di­verse din­ing op­tions.

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