Head to Melbourne to discover shopping with a twist – Australia’s fashion capital is full of surprises
Melbourne is famous for its charming laneways, which are dotted with design and fashion boutiques such as Alpha60, Lucy Folk, Design a Space and Masons. Iconic shopping arcades abound, too: visit the Royal Arcade, The Block Arcade and Cathedral Arcade.
THE FASHION HUBS
Emporium Melbourne, QV Melbourne and Bourke Street Mall in the CBD form part of a precinct with more than 1000 local and international retailers. The “Paris end” of Collins Street is famous for high-end fashion, with luxury stores such as Cartier, Hermès, Gucci and Louis Vuitton; Chanel’s flagship is nearby on Flinders Lane. Further afield is Chadstone, the largest shopping centre in the Southern Hemisphere.
THE MELBOURNE EXCLUSIVES
For shopping experiences that can only be found in Melbourne, pay a visit to fashion retailers Obus, Marais, Lord Coconut and Kuwaii, and souvenir store Melbournalia. SO:ME Space at South Melbourne Market is a great place to find unique pieces from local designers. THE NEIGHBOURHOODS Melbourne’s eclectic villages include: Collingwood’s shopping and cafe hotspot Smith Street; Brunswick and Gertrude Streets in Fitzroy, the place to go for local designers and all things vintage; and, in Prahran, Greville Street’s art and design district, and the renowned fashion precinct, Chapel Street. Toorak and South Yarra are also popular spots for shopping, gourmet food stores and diverse dining options.