Olaplex

The Sunday Telegraph (Sydney) - Stellar - - Beauty -

Ever won­dered how celebri­ties like Emma Stone pull off dra­matic hair colour changes with­out it all fall­ing out? Ac­cord­ing to Stone’s colourist Tracey Cun­ning­ham, it’s Olaplex. De­signed to be used be­fore, dur­ing and af­ter colour­ing, the in-salon and at-home range works by min­imis­ing the break­age and re­pair­ing the dam­age as­so­ci­ated with chem­i­cal pro­cess­ing – namely the de­struc­tion of the ker­atin protein bonds within the hair’s cor­tex that keep strands strong. The pro­fes­sional com­po­nents com­prise a for­mula that can be ap­plied to the hair pre-colour or added to the dye, and a post-colour­ing con­di­tion­ing treat­ment. At home there’s a weekly treat­ment and the just-launched sham­poo and con­di­tioner, which help re­store in­ter­nal strength and mois­ture for shinier hair and vi­brant, longer-last­ing colour. And be­cause ther­mal and me­chan­i­cal fric­tion can also break hair bonds, it’s ideal for hot-tool ad­dicts too.

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