9. PATRICK DELANY Fox Sports chief executive
Spearheaded the revamped coverage on Fox Sports, ensuring that every game would be shown live on subscription television, and paved the way for the launch of a dedicated NRL channel. The pay-TV network poured millions of dollars into the initiative, more cash than its AFL counterpart, Fox Footy, for its Fox League channel which proved to be an instant success. The network has also been able to sign up a host of current star players, including Cooper Cronk, Greg Inglis, Aaron Woods and James Graham.