29. PETER GRIMSHAW NRL head of media, communications
Low-profile gatekeeper to all of the NRL’s secrets. Grimshaw is Todd Greenberg’s right hand man and has a major say in what and how messages are delivered to the media. Runs a very tight ship and trusts only a handful of select people across the game. Writes the bulk of Greenberg’s speeches and public messaging. The former communications director to ex-premier Barry O’Farrell is no stranger to the political nature of rugby league.