Port tops visitor poll
FREMANTLE has been named the WA capital’s top entertainment precinct, while Elizabeth Quay and Scarborough are well down the list and need more work.
Tourism WA commissioned the research to get a handle on the tourism benefits of licensed venues and to find what draws metropolitan and regional West Australians to Perth’s entertainment hot spots, and what keeps them away.
The report found visitors across all entertainment precincts wanted to see more pop-up bars and small bars, particularly in Elizabeth Quay, the Perth CBD and Fremantle.
And it warned that more engaging activities, experiences and events were needed, saying they were the “most critical factor driving visitation and overall opinion”.
The port city was named the best entertainment zone with an overall score of 7.3 out of 10, being Perth’s “most enjoyable precinct to visit” with a good range of venues and activities and a high proportion of visitors who said they would return.
Elizabeth Quay was seventh on the list of nine, but the report found this was “likely driven by the high percentage who have never visited (26 per cent) along with a perception that the precinct does not offer a good range of suitable venues and activities”.
Scarborough was at the bottom of the list with 17 per cent of visitors giving it a “poor” rating. It also rated the least enjoyable precinct to visit with the fewest number of people planning to return, “suggesting visitors are frustrated with current building and revitalisation works”.
And Northbridge still has a perception as unsafe, with 39 per cent saying they did not feel safe and one in four saying it was not family friendly.
Fremantle mayor Brad Pettitt said he was “particularly pleased that Fremantle was popular across all age groups, from young adults to families and over-55s”.
“We’ve worked hard to make Freo a more attractive, vibrant and welcoming place, while also trying to retain our unique charm and character,” he said. “I’m confident the revitalisation projects that are just getting under way now, like the Kings Square redevelopment, will make Freo an even more popular place to visit.”
Tourism Minister Paul Papalia said Fremantle was a “real asset for the tourism sector”, while he was confident Elizabeth Quay and Scarborough would rise in popularity once development was complete. He said the research confirmed the Government’s focus on reforming liquor licensing laws.
WA Tourism Council boss Evan Hall said Perth’s entertainment precincts were popular but he echoed the report’s verdict on events.
“You can have great entertainment precincts but you need great events, attractions and experiences to bring them alive, for locals and visitors alike,” Mr Hall said.