Net­flix at new highs

The Sunday Times - - BUSINESS WEEKLY -

SHARES in Net­flix streamed to new highs a day af­ter the com­pany an­nounced its first true price hike in years.

That’s a far dif­fer­ent re­sult com­pared with 2011 when Net­flix sep­a­rated its stream­ing and DVD-by-mail ser­vice and raised prices. About 600,000 cus­tomers fled and its stock price plum­meted 80 per cent.

But Net­flix is a dif­fer­ent an­i­mal to­day. The pro­duc­tion pow­er­house landed more Emmy nom­i­na­tions this year than any TV net­work other than HBO.

Some of the price hike, $1 a month for the most pop­u­lar plan, will likely go to­wards pro­duc­ing more block­busters.

Shares in Net­flix hit a peak of $US198.92 on Fri­day.

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