Badger tourism’s new force
FORMER Western Force favourite Nick “Honey Badger” Cummins has hit back at claims he’s not as big a name as Hollywood hunk Chris Hemsworth.
After being named as an ambassador for Tourism Australia’s $5 million youth campaign, targeting 18-to-29-year-olds globally, Cummins playfully took aim at the actor, known for playing Thor in the Marvel movie franchise and who has worked with the tourism body for more than a year.
“Every year the hosts (ambassadors) are better looking and this year is no different,” Cummins joked. “Chris Hemsworth is a big strong rooster, a good-looking cat, but it is time for a change.”
Cummins, along with actor Lincoln Lewis and TV presenter Teigan Nash, front the campaign.
Hemsworth’s star power, including voicing campaigns and promoting Australia to the world on social media, has been calculated to be worth $160 million in advertising.
Cummins took the last year off rugby and hinted at a change of direction in 2018.
Nick ‘Honey Badger’ Cummins