Stadium name shame
THE State Government has sold its soul by agreeing to give our new jewel on the Swan a commerical moniker.
Optus Stadium, seriously? Is anything sacrosanct?
I bet you the Labor Government heavyweights will be cutting ribbons and banging their chests when the new Perth Stadium officially opens.
When that happens, don’t forget Premier Mark McGowan’s Labor in Opposition did not want the new Perth Stadium built on the Burswood Peninsula. If they had their way footy would be housed in an inferior option at Subiaco.
The Optus deal will provide a small windfall, but in the scheme of things it is a pittance and is in major conflict with the AFL and West Coast’s association with Telstra.
The cynic in me wonders whether the Government is trying to get its own back at football — the major tenant — for taking so long to agree to a deal, by engaging with a competitor.
The reported $50 million windfall over five years will make a small impact on the State’s debt. I’m glad that all international cricket matches at the venue will use the Perth Stadium name because of Cricket Australia’s contractual obligations, which prevent stadium names being used.
Maybe the AFL and its stakeholders should do the same.
If the Government really wants to make some money and put a dent in its debt then sell Western Power. That would at least create competition in the market.
We have built the best stadium in the country, a major marketing tool to the world, and we sold it for $5 million a year for 10 years.
We could have used it to put Perth on the map, like they have with the Melbourne Cricket Ground and the Melbourne Cup. Likewise with the Sydney Cricket Ground and Adelaide Oval.
You don’t see other State governments hocking off their naming rights. They are not small minded, have vision and see the value of promoting a city not a company brand.
The WA Government should sell everything it owns to a corporate partner. Start with Parliament House and sell it to Dodo. Sell every train station, freeway, beach and while we are at it let’s sell the Swan River, maybe to a bottled water company. How does Mt Franklin River sound?
It’s a poor decision that is going to hurt us for the next decade.