THE Fre­man­tle de­signer of a $600 dress worn by Paris Jack­son at the Mel­bourne Cup says pre-or­ders have al­most sold out be­fore the out­fit has even hit stores.

WA la­bel Mor­ri­son has re­ceived a flurry of in­ter­na­tional in­ter­est af­ter the 19-year-old daugh­ter of pop icon Michael Jack­son ap­peared at Flem­ing­ton in the rus­set-hued Cle­men­tine dress.

Af­ter pro­vid­ing a se­lec­tion of dresses for con­sid­er­a­tion, Mor­ri­son founder Kylie Rad­ford was told Jack­son loved the col­lec­tion.

“Stylist Trevor Stones said she was a dream, with the fit­ting only tak­ing a few min­utes. But we re­ally didn’t know un­til the day, things can change so quickly,” Ms Rad­ford said.

Ms Rad­ford said the re­sponse had been “in­sane” with in­ter­na­tional or­ders com­ing from the US, Spain, Dubai and Ice­land.

“She looked in­cred­i­ble and the dress fit her like a glove,” Ms Rad­ford said.

“I have re­ceived mes­sages of con­grat­u­la­tions from far and wide — some peo­ple I haven’t spo­ken to in over 15 years.

“So­cial me­dia has gone crazy, the phones are nuts and we’ve had peo­ple go­ing into our stores and Myer con­ces­sions to con­grat­u­late us.”

The WA-made dress re­tails for $599 and fea­tures 6.5m of soft, ter­ra­cotta-coloured lace and im­ported vel­vet trims.

It’s yet to hit stores but pre-or­ders have al­most sold out.

“We are run­ning around like crazy at the mo­ment try­ing to se­cure more vel­vet so that we can make more,” said Ms Rad­ford.

Jack­son de­scribed the dress as “the most like me out of the op­tions I was given”.

“It’s one of my favourite colours. It’s com­fort­able, it’s soft and don’t feel like I want to die in it,” the teenage model told Elle mag­a­zine.

Mor­ri­son will de­but a fresh sum­mer col­lec­tion at the Swim + Re­sort Show on Novem­ber 26. For tick­ets, go to: tick­

Win­ning de­sign: De­signer Kylie Rad­ford with Aude Mang­haram from Viviens wear­ing the dress. Pic­ture: Daniel Wilkins Looking fab­u­lous: Paris Jack­son wear­ing the rus­set-hued Cle­men­tine dress at the Mel­bourne Cup this week. Pic­ture: AP Photo/Andy Brown­bill

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