Snapchat slapped down

The Sunday Times - - News -

SNAPCHAT has lost mil­lions of users af­ter a dis­as­trous re­design that mar­ket an­a­lysts be­lieve could be “fa­tal” for the app.

New data re­ported by Snapchat’s par­ent com­pany this week re­vealed its num­ber of daily users had fallen by three mil­lion in the three months to June.

It comes af­ter the com­pany’s share price plum­meted from a high of $US21.22 in Fe­bru­ary to its cur­rent price of $12.23.

The app has been strug­gling since it launched an un­pop­u­lar re­design in De­cem­ber and faced fur­ther hits af­ter be­ing pub­licly blasted by celebri­ties.

The com­pany’s share value dropped 7.2 per cent in just one day af­ter so­cial me­dia queen Kylie Jen­ner tweeted in Fe­bru­ary that she “did not open” the app any more.

It faced fur­ther con­tro­versy in March af­ter it ran an ad­ver­tise­ment from a third-party com­pany that asked users whether they’d rather “Slap Ri­hanna” or “Punch Chris Brown,” in ref­er­ence to the 2009 as­sault when Brown punched Ri­hanna in the face.

The ad was slammed by mul­ti­ple celebri­ties, in­clud­ing Chelsea Clin­ton and Ri­hanna her­self, who de­clined to ac­cept an apol­ogy from the plat­form.

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