Loz shares Lolz of In­sta­gram life

The Sunday Times - - News - ANNA CHRISTENSEN

LAU­REN “Loz” Cur­tis’s life changed for­ever while work­ing in the cos­met­ics de­part­ment at Tar­get in 2011, when one day she took out her iPhone 4 and started film­ing.

The term “in­flu­encer” hadn’t yet be coined, but the Perth beauty’s tim­ing was per­fect. Fast for­ward seven years and she has 3.6 mil­lion YouTube sub­scribers, 1.4 mil­lion In­sta­gram fol­low­ers and 2.1 mil­lion likes on Face­book.

The beauty blog­ger made the switch to full-time “vlog­ging” in 2014 when she re­alised she was mak­ing more money through ads and spon­sored con­tent than through her job at the beauty counter of David Jones.

But the 25-year-old is also a self-con­fessed in­tro­vert, which is why she’s happy to keep things real in her na­tive Perth rather than chase the bright lights of Syd­ney.

“Events and pub­lic ap­pear­ances are very nerve-rack­ing for me. Lots of YouTu­bers are this way, be­cause your whole job is just you film­ing on your own in the com­fort of your own home,” she tells STM to­day.

Cur­tis will make her first pub­lic ap­pear­ance in Perth at a Q&A ses­sion at Lake­side Joon­dalup’s Springfest from 1pm on Satur­day.

Re­laxed: Lau­ren Cur­tis with boyfriend in a pic­ture taken from her In­sta­gram ac­count. IN­SIDE

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.