Chinese tourists target in $1m drive
MORE Chinese — WA’s biggest-spending visitors — could soon be flying into Perth, with the State Government today announcing a $1 million marketing funding.
Tourism Minister Paul Papalia said the advertising and marketing blitz was part of a “tactical campaign” to put WA on the radar for Chinese holidaymakers.
It comes after the latest overseas visitor figures showed Australia experienced a tourism boom in the 12 months to March 2018, with visitors to Tasmania and the Australian Capital Territory surging by more than 15 per cent.
Victoria, South Australia, NSW and Queensland also had a substantial spike in the number of visitors.
But it was a different story in WA, where foreign visitor numbers only increased 1.1 per cent, and those who did come did not stay as long or spend as much, with two million fewer nights in the State compared with the previous year, and spending down by 8.3 per cent or $200 million.
Despite being on the nose overall with international visitors, WA was still popular among Chinese, with 59,000 holidaymakers jetting in last financial year, up 17.2 per cent on the previous 12 months. They spent $299 million while they were here, making China the State’s biggest international visitor market in terms of spend.
Mr Papalia said China had been a strong tourism market since direct flights on China Southern Airlines between Guangzhou and Perth were introduced, and he wanted more flights.