Tomato business has been ac­quired

The Tatura Guardian - - News -

Aus­tralia’s largest fam­i­ly­owned fresh-pro­duce company, Per­fec­tion Fresh Aus­tralia, is boost­ing its tomato cat­e­gory po­si­tion with the ac­qui­si­tion of the Mo­raitis tomato-grow­ing business in Tatura.

The ac­qui­si­tion in­cludes the 4.7 ha glasshouse at Tatura, ac­cess to a strate­gi­cally aligned net­work of tomato grow­ers and the li­cense to Ku­mato Toma­toes.

The ad­di­tion of the Tatura glasshouse to the Per­fec­tion Fresh port­fo­lio will sig­nif­i­cantly en­hance the company’s ca­pac­ity to ser­vice the Aus­tralian mar­ket and will com­ple­ment the al­ready es­tab­lished DVineRipe glasshouse at Two Wells, South Aus­tralia and pro- tected crop­ping Queens­land.

The in­vest­ment aligns with the Per­fec­tion Fresh business strat­egy to build Aus­tralia’s pre­dom­i­nant tomato pro­duc­tion fa­cil­i­ties with in­vest­ment in pro­duc­tion, li­censed va­ri­eties and fresh value-added pro­cess­ing.

For man­age­ment, staff, cus­tomers and in­dus­try it will be business as usual at the Tatura glasshouse with no job losses.

Per­fec­tion Fresh Aus­tralia chief ex­ec­u­tive of­fi­cer Michael Si­mon­etta said the tomato cat­e­gory had been a ma­jor fo­cus for their growth and one of the fastest grow­ing seg­ments glob­ally.

‘‘We be­lieve that in­no­va­tion will pro­vide new growth op­por­tu­ni­ties to cre­ate largely

at Noosa, un­tapped de­mand and ul­ti­mately grow the cat­e­gory,’’ he said.

‘‘We are par­tic­u­larly pleased to add the Ku­mato to Per­fec­tion Fresh’s care­fully se­lected va­ri­etal range which in­cludes Il Bello Rosso Baby Roma, Ro­mather­apy Baby Roma, Sweet Solanato Tomato, Zima Golden Snack­ing Tomato, The Orig­i­nal Grape Tomato and DVineRipe Med­ley.

‘‘Ku­mato is a uniquely coloured tomato that changes from a bright green skin to its ideal dark brown colour when ripe. Ku­mato Toma­toes are ex­tremely sweet and have a strong and dis­tinc­tive taste.’’

Mr Si­mon­etta said the ex­pan­sion of the Per­fec­tion Fresh tomato business, with ad­di­tional tomato va­ri­eties and brands would add to the company’s spe­cialised ex­per­tise and knowl­edge, pro­vid­ing Aus­tralian cus­tomers with best-in­class global qual­ity food.

‘‘As the largest fam­ily-owned fresh-pro­duce business, we will con­tinue to work with our strate­gi­cally aligned part­ners and other lead­ing Aus­tralian grow­ers who have ex­per­tise in tomato grow­ing,’’ he said.

‘‘We plan to con­tinue to ex­pand our grow­ing fa­cil­i­ties, pro­duc­ing high qual­ity fresh pro­duce while cre­at­ing job op­por­tu­ni­ties across the coun­try.’’

Per­fec­tion Fresh cur­rently em­ploys almost 600 staff at 13 sites across Aus­tralia.

Strate­gic po­si­tion­ing: Tatura’s Mo­raitis tomato-grow­ing business has been taken over by Per­fec­tion Fresh Aus­tralia.

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