Tomato business has been acquired
Australia’s largest familyowned fresh-produce company, Perfection Fresh Australia, is boosting its tomato category position with the acquisition of the Moraitis tomato-growing business in Tatura.
The acquisition includes the 4.7 ha glasshouse at Tatura, access to a strategically aligned network of tomato growers and the license to Kumato Tomatoes.
The addition of the Tatura glasshouse to the Perfection Fresh portfolio will significantly enhance the company’s capacity to service the Australian market and will complement the already established DVineRipe glasshouse at Two Wells, South Australia and pro- tected cropping Queensland.
The investment aligns with the Perfection Fresh business strategy to build Australia’s predominant tomato production facilities with investment in production, licensed varieties and fresh value-added processing.
For management, staff, customers and industry it will be business as usual at the Tatura glasshouse with no job losses.
Perfection Fresh Australia chief executive officer Michael Simonetta said the tomato category had been a major focus for their growth and one of the fastest growing segments globally.
‘‘We believe that innovation will provide new growth opportunities to create largely
at Noosa, untapped demand and ultimately grow the category,’’ he said.
‘‘We are particularly pleased to add the Kumato to Perfection Fresh’s carefully selected varietal range which includes Il Bello Rosso Baby Roma, Romatherapy Baby Roma, Sweet Solanato Tomato, Zima Golden Snacking Tomato, The Original Grape Tomato and DVineRipe Medley.
‘‘Kumato is a uniquely coloured tomato that changes from a bright green skin to its ideal dark brown colour when ripe. Kumato Tomatoes are extremely sweet and have a strong and distinctive taste.’’
Mr Simonetta said the expansion of the Perfection Fresh tomato business, with additional tomato varieties and brands would add to the company’s specialised expertise and knowledge, providing Australian customers with best-inclass global quality food.
‘‘As the largest family-owned fresh-produce business, we will continue to work with our strategically aligned partners and other leading Australian growers who have expertise in tomato growing,’’ he said.
‘‘We plan to continue to expand our growing facilities, producing high quality fresh produce while creating job opportunities across the country.’’
Perfection Fresh currently employs almost 600 staff at 13 sites across Australia.
Strategic positioning: Tatura’s Moraitis tomato-growing business has been taken over by Perfection Fresh Australia.