Road Test

The Weekend Australian - Magazine - - LIFE -

Aus­tralian Lam­ing­ton KitKat

What is it?

Four fin­gers of de­li­cious weird­ness. It’s a KitKat that’s been jazzed up with toasted co­conut and jammy straw­berry pieces, so it tastes like a slice of nan’s lam­ing­ton.

I know, right? For decades the KitKat has been the hum­blest of con­fec­tionery prod­ucts – wafer, choco­late, that’s it – and

What the heck?

now it’s be­ing reimag­ined in bonkers “spe­cial edi­tion” flavours by Melbourne’s KitKat Cho­co­la­tory.

What other flavours are there?

Straw­berry Eton Mess (white choco­late, meringue, straw­berry, pic­tured), Mixed Berry & Mas­car­pone Cheese­cake, and the dis­turbingly green Ja­panese Mac­cha & Kikusui Leaves, to name just three. (Alas, there’s no Wasabi KitKat, which are all the rage in Ja­pan. True, that.)

Canny mar­ket­ing. What bet­ter way to breathe new life into an old brand than a bit of Willy Wonka wankery?

What’s it all about?

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