The next wave
AN SUV TSUNAMI ROLLS IN
Is there a car-maker worth the name that doesn’t have an SUV in its line-up, or the prospect of one? Give yourself a gold star if you said “McLaren”, because aside from Europe’s fringe players that’s about the extent of the list.
Even the least likely candidates are taking the plunge with SUVs, including Lotus, whose new Chinese owners have endorsed the idea, and Ferrari, which has been itching to expand since a stock exchange listing two years ago. Confirming the project last month, Ferrari chief Sergio Marchionne stressed the need to balance “exclusivity” and a broader range. He referred to the car as an “FUV” – Ferrari Utility Vehicle.
Good luck with that one. For years BMW has tried to categorise its high-riders as Sports Activity Vehicles, or SAVs, but the term has zero currency outside its own marketing department. Regardless of how you tag them, there’s a tsunami of SUVs on the way.