It’s fast and classy. but does it outshine its rivals?
We’re all familiar with the illusion of choice – the appearance of diversity but the same handful of options. Hundreds of TV programs, nothing worth watching. Dozens of phone plans, all alike. Whitegoods? White noise.
It’s a similar deal with cars. There are more than ever to choose from, but how different are they really? Look under the skin and there’s plenty of overlap. The engineering beneath a car – the “platform” – is a complex set of components that’s expensive to develop. So much so, it’s usually the foundation for a wide range of models.
Take the Volkswagen Group, which has perfected this approach: it relies on a few platforms for a