REE albums are not to be sniffed at, so British fans of American soul popster Prince will be up early to buy their copy of The Mail on Sunday newspaper, which will include a CD of Prince’s new album, Planet Earth . The album, which will be released here on July 21 by conventional means — that is, record company Sony BMG — is a 10- track mix of his familiar slick soul and guitar- rock indulgences, but if you’re a fan it will be worth adding to your collection. The unprecedented move of giving away his album is the result of negotiations between the star, his management and the newspaper. It hasn’t gone down well with Sony BMG, however, which will not be releasing the album in Britain. The Minneapolis muso is getting more charitable, it seems, in his middle age and not just by giving away his music. In what seems to be an increasing trend, the author of Kiss , Purple Rain and 1999 has just released his own perfume, called 3121. It’s for the ladies, primarily, and according to its makers, Revelations Perfume and Cosmetics, ‘‘ is the result of a shared vision between the fragrance development- consumer product company and Prince to expand the artist’s ‘ creative opportunities and avenues of expression’ ’’. If that’s a little on the nose, bear in mind the star hoped to raise $ US500,000
F($ 581,500) for charity from an online launch of the smelly stuff last weekend. SPEAKING of marketing slogans that make one a little giddy, here’s one more, again from a pop star about to launch a fragrance. Jennifer Lopez and Gwen Stefani are already on the market with their bottled beauty, and now Mariah Carey is getting in on the act. Her perfume, M, will have its Australian launch by Elizabeth Arden in Sydney on July 26. Those champing at the bit to get their nose around a bit of Carey scent may like to know just what they’re getting, so here’s a preview. ‘‘ The scent has top notes of marshmallow and sea breeze,’’ according to TheCelebrityCafe. com. ‘‘ It is rounded out with amber, gardenia, patchouli and Moroccan incense.’’ Carey reveals that all of the ingredients had some special significance in her life. Those of us who have enjoyed marshmallows while surfing know exactly what she’s talking about. Surprisingly, however, Carey says M is the first fragrance she has worn. One wonders if the same can be said for Prince. And since Mariah has gone with using her initial, M, which is clearly a stroke of marketing genius, why on earth didn’t he use the same ploy? We may never know.
spindoc@ theaustralian. com. au