Boys toys for a wide market
RIVIERA, an Australian- owned luxury boat company, is leaving many imported brands in its wake with its successful combination of quality product, friendly service and hassle- free maintenance at the top- end of the market.
According to Stephen Milne, brand and communications manager for Riviera, customers of their prestige Flybridge, Sport Yachts, Sport Cruisers and Offshore Express boats come from all areas of industry.
There are senior corporates but it seems a high percentage of our clients are people who own their own small to medium businesses,’’ he says. Although the boats are often seen as boys toys’’, Mr Milne is adamant that women have a big say when their partner, husband or friend makes a purchase.
Our market is very much families, as well as husband and wives, and the women definitely have a say in the decision,’’ he says.
They range from working couples to families with young kids to retired couples who are new to boating and want the adventure of charging up and down the coast.’’
Mr Milne explains that, because their clients are often busy people, the purchase allows them an opportunity to get together on their own with friends or families.
Riviera offers a turn- key service which allows their customers to have their boats serviced and maintained, so all the client has to do is turn up and enjoy the ride.
Queensland represents about 33- 35 per cent a year of our market,’’ he says.
Moreover, we get a lot of southern clients from Victoria who buy a boat and have it berthed permanently in Queensland.’’
However, this market is way beyond the average tinny or speedboat experience.
Our cheapest boat is $ 350,000 and you can buy a house in Queensland for less,’’ says Mr Milne, who adds that you can spend up to $ 4.7 milliion for the topof- the- range models.
It’s a significant investment,’’ adds Mr Milne, who points out that the typical customers spends around $ 1.3 million for a 47ft long craft.
Our boats are made from stainless steel, fiberglass and glass so are low maintenance,’’ he adds.
Mr Milne has worked with Riviera since the company’s beginning some 28 years ago: We are an iconic brand in this country, have built over 4000 boats and sell them all over the world.’’
Mr Milne says that Riviera has grown from a small factory in northern Sydney in 1980 to operating from the largest luxury boat building facility in the Southern Hemisphere, a 14- hectare state- of- the- art waterfront site at Coomera on Queensland’s Gold Coast.
The company now employs more than 1200 craftspeople and we export about 50 per cent of our annual production to a Dealer Network that spans more than 30 countries on every continent around the world,’’ he says.