Prestige showcase cruises into the big time
QUEENSLAND’S rise as a major player in the prestige boating market is reflected in the growth of the Sanctuary Cove International Boat Show.
From relatively small beginnings 20 years ago, the show is now a major date on the exhibition calendar as numerous manufacturers use it as an opportunity to launch new releases. This year’s event will be staged from May 22- 25 and more than 400 exhibitors are slated to be on show. Furthermore, there will be a number of exclusive world and local releases.
According to the show’s general manager, Barry Jenkins, they have been overwhelmed by the enthusiastic response from the marine market.’’
This year is a milestone in the show’s history,’’ Jenkins says, as our investment for over a decade in international marketing is paying off as we will receive international visitors from Europe, North America, the Pacific, Asia and Africa.’’
In an Australian first, Sanctuary Cove has been chosen for the first Taiwan pavilion hosted by the Taiwan Yacht Industry Association.
At least 10 companies are expected to participate as exhibitors, building a national image of Taiwanese super yachts to Boat Show buyers.
Early highlights include: ◗ Australasian Marine Imports’ release of the Alaska 56 Pilothouse, a flagship vessel in the Alaska motor yacht range; ◗ Mackeddie Marine’s showcase of Platinum, a 37m custom motor yacht built in Tasmania. The vessel offers accommodation for ten with four double berths and an owner’s or honeymoon suite on the main deck;
The world release of the Halvorsen 34 Broadwater Sedan, developed from the company’s popular and well proven 32 Sedan; ◗ The world launch of an Australian manufactured water maker through Powergen.
Larger power vessels of more than 15m include the Australian release of the Eagle 53 Yacht; Formula Cruisers’ Icon 54; the Australian debut of the Hampton 680 Pilothouse and luxurious trawler yacht, the Selene 59.
Luxury imports include Sunseeker’s impressive line- up including the Manhattan 70; and four models from Horizon Boats International.
‘‘ We believe there’s some really exciting marine products and services at the Show which are new to the market,’’ Mr Jenkins says. As usual, leading Australian companies are represented, including Maritimo, Riviera and Mustang.’’
According to Mr Jenkins, the Show is known as ‘‘ the place where the marine business does business’’ and the array of marine products and services proves this.
Mr Jenkins is bullish on the show’s prospects and hopes to build on last year’s record year of 456 exhibitors, more than 53,600 visitors and more than four kilometres of on- water displays.
He says at least $ A260 million in sales were generated at the Show or as a direct result of the Show.