Pres­tige show­case cruises into the big time

The Weekend Australian - Review - - Rear View -

QUEENS­LAND’S rise as a ma­jor player in the pres­tige boat­ing mar­ket is re­flected in the growth of the Sanc­tu­ary Cove In­ter­na­tional Boat Show.

From rel­a­tively small be­gin­nings 20 years ago, the show is now a ma­jor date on the ex­hi­bi­tion cal­en­dar as nu­mer­ous man­u­fac­tur­ers use it as an op­por­tu­nity to launch new re­leases. This year’s event will be staged from May 22- 25 and more than 400 ex­hibitors are slated to be on show. Fur­ther­more, there will be a num­ber of exclusive world and lo­cal re­leases.

Ac­cord­ing to the show’s gen­eral man­ager, Barry Jenk­ins, they have been over­whelmed by the en­thu­si­as­tic re­sponse from the marine mar­ket.’’

This year is a mile­stone in the show’s his­tory,’’ Jenk­ins says, as our in­vest­ment for over a decade in in­ter­na­tional mar­ket­ing is pay­ing off as we will re­ceive in­ter­na­tional vis­i­tors from Europe, North Amer­ica, the Pa­cific, Asia and Africa.’’

In an Aus­tralian first, Sanc­tu­ary Cove has been cho­sen for the first Tai­wan pavil­ion hosted by the Tai­wan Yacht In­dus­try As­so­ci­a­tion.

At least 10 com­pa­nies are ex­pected to par­tic­i­pate as ex­hibitors, build­ing a na­tional im­age of Tai­wanese su­per yachts to Boat Show buy­ers.

Early high­lights in­clude: ◗ Aus­tralasian Marine Im­ports’ re­lease of the Alaska 56 Pi­lot­house, a flag­ship ves­sel in the Alaska mo­tor yacht range; ◗ Macked­die Marine’s show­case of Plat­inum, a 37m cus­tom mo­tor yacht built in Tas­ma­nia. The ves­sel of­fers ac­com­mo­da­tion for ten with four dou­ble berths and an owner’s or hon­ey­moon suite on the main deck;

The world re­lease of the Halvorsen 34 Broad­wa­ter Sedan, de­vel­oped from the com­pany’s pop­u­lar and well proven 32 Sedan; ◗ The world launch of an Aus­tralian man­u­fac­tured wa­ter maker through Pow­er­gen.

Larger power ves­sels of more than 15m in­clude the Aus­tralian re­lease of the Ea­gle 53 Yacht; For­mula Cruis­ers’ Icon 54; the Aus­tralian de­but of the Hamp­ton 680 Pi­lot­house and lux­u­ri­ous trawler yacht, the Se­lene 59.

Lux­ury im­ports in­clude Sun­seeker’s im­pres­sive line- up in­clud­ing the Man­hat­tan 70; and four mod­els from Hori­zon Boats In­ter­na­tional.

‘‘ We be­lieve there’s some re­ally ex­cit­ing marine prod­ucts and ser­vices at the Show which are new to the mar­ket,’’ Mr Jenk­ins says. As usual, lead­ing Aus­tralian com­pa­nies are rep­re­sented, in­clud­ing Mar­itimo, Riviera and Mus­tang.’’

Ac­cord­ing to Mr Jenk­ins, the Show is known as ‘‘ the place where the marine busi­ness does busi­ness’’ and the ar­ray of marine prod­ucts and ser­vices proves this.

Mr Jenk­ins is bullish on the show’s prospects and hopes to build on last year’s record year of 456 ex­hibitors, more than 53,600 vis­i­tors and more than four kilo­me­tres of on- wa­ter dis­plays.

He says at least $ A260 mil­lion in sales were gen­er­ated at the Show or as a di­rect re­sult of the Show.

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