AT the risk of being pilloried by just about everyone I know and by a great many others, I wish it to be known that I quite like Coldplay. There: I’ve said it and you can all go download it on to a memory stick and call it Bertie for all I care. There is no shame, as far as I can see, in driving through the mean streets of Sydney’s inner west in one’s wheels screaming ‘‘Para . . . Para . . . Paradise’’ or indeed ‘‘wo oh oh, wo oh oh oh oh oh’’, at the top of one’s lungs. It’s a great pop song. And anyway, it has Rhianna on a song now too and she’s cool. No, she is. So, I can openly declare that to my mind there is considerable worth in just about everything Coldplay has released during its lengthy and ridiculously successful career. But what exactly is considerable worth? How much is Paradise worth? Or Yellow? Or Fix You or any of the songs that have come off the Coldplay production line? How much would you pay for Coldplay’s latest album Mylo Xyloto , for example (and how much to change the title?). There’s a shudder going up and down the spine of the global music industry at present concerning the price of Coldplay’s opus and of other albums that have entered the high reaches of the charts. Last week Google and Amazon were selling Mylo Xyloto and a rash of other big-name albums such as Lady Antebellum’s Own the Night for the staggering sum of US25C. Already Amazon has been discounting big time with Lady Gaga, selling her Born This Way for 99c. All this when the music industry had just got its breath back after gasping for years at the injustice of digital technology kicking it hard in the crotch for not paying attention. Just when it seemed itunes had paved the way for some kind of regulated model for the future sale of music at a reasonable price, along come two of the leading players of the modern era almost giving away the stuff. Their reasoning, of course, is that by offering such drastic discounts on selected items, customers will come flooding through the electronic gates to snap up other albums for a price above that of a sherbet lemon. The jury is still out on that one. More of a concern, for the industry at least, is that while they are continuing the uphill battle against piracy and the notion — one that has been floating around kids’ bedrooms for a decade or more — that all music is free, a precedent is being set by legitimate players, Amazon and Google, that in some cases music isn’t worth much at all. Granted, the Spin Doctor desk here is not littered with receipts for CD or download purchases, since music of all descriptions arrives gratis on an hourly basis, but to my mind music has always been worth paying for. I’d pay more than 25c for Mylo Xyloto if I had to, and a little bit more for Lady Antebellum. This price war was instigated by Google’s new download service on the mighty Amazon, so it may blow over, but for now the 25c album is here — and consumers will take note.