REWIND: From The Australian, June 27, 2008
A DEDICATED children’s television channel, tougher scrutiny of music videos and stricter guidelines for advertisers have been recommended to combat the sexualisation of children. The Senate environment, communications and arts committee said yesterday the sexualisation of children was of increasing concern and a significant cultural challenge.
This is a community responsibility which sexually suggestive lyrics and choreography in music clips by artists such as 50 Cent and the Pussy Cat Dolls, while magazines read by preteens such as Girlfriend, Bratz and Total Girl contained sexual material.
The Senate committee report, tabled in parliament yesterday, recommends a children’s television channel and a classifications system for magazines similar to that for
Other recommendations include vetting of advertisements, for advertisers worried they are pushing the limits and for repeat offenders, and a call for broadcasters to review their classification of music videos.
Clive Hamilton, former executive director of the Australia Institute, which triggered the inquiry, said the report failed to reflect the level of community concern on the issue.