REWIND: From The Aus­tralian, June 27, 2008

The Weekend Australian - Review - - Lifelines -

A DED­I­CATED chil­dren’s tele­vi­sion chan­nel, tougher scru­tiny of mu­sic videos and stricter guide­lines for ad­ver­tis­ers have been rec­om­mended to com­bat the sex­u­al­i­sa­tion of chil­dren. The Se­nate en­vi­ron­ment, com­mu­ni­ca­tions and arts com­mit­tee said yes­ter­day the sex­u­al­i­sa­tion of chil­dren was of in­creas­ing con­cern and a sig­nif­i­cant cul­tural chal­lenge.

This is a com­mu­nity re­spon­si­bil­ity which sex­u­ally sug­ges­tive lyrics and chore­og­ra­phy in mu­sic clips by artists such as 50 Cent and the Pussy Cat Dolls, while mag­a­zines read by pre­teens such as Girl­friend, Bratz and To­tal Girl con­tained sex­ual ma­te­rial.

The Se­nate com­mit­tee re­port, tabled in par­lia­ment yes­ter­day, rec­om­mends a chil­dren’s tele­vi­sion chan­nel and a clas­si­fi­ca­tions sys­tem for mag­a­zines sim­i­lar to that for

Other rec­om­men­da­tions in­clude vet­ting of advertisements, for ad­ver­tis­ers wor­ried they are push­ing the lim­its and for re­peat of­fend­ers, and a call for broad­cast­ers to re­view their clas­si­fi­ca­tion of mu­sic videos.

Clive Hamil­ton, former ex­ec­u­tive direc­tor of the Aus­tralia In­sti­tute, which trig­gered the in­quiry, said the re­port failed to re­flect the level of com­mu­nity con­cern on the is­sue.

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