THE AUSTRALIAN SELECTION
ONCE texts were inscribed on clay tablets or stone. Then came the papyrus scroll. The 15th century brought the printed word and literacy for the masses. Now we return to the tablet — a digital tablet that is reshaping our reading habits.
Last October, The Australian, in partnership with HarperCollins publishers, offered our readers a bonus eBook each day for a two-week period. We called it The Australian Selection, and the response was overwhelming.
The promotion confirmed that our readers are voracious consumers of the written word, whether it be literature, nonfiction, biography or newspapers.
It also confirmed that doomsday predictions about the impact of the digital revolution on the publishing industry have been way off the mark. Rather, readers now have more ways to indulge their passion. With this in mind,
The Australian today launches another fantastic selection of eBooks.
During the next week, readers will be able to download seven books free of charge, on topics including sport, economics, the arts, defence, business and cryptology.
There is something in this selection for everyone, with the books handpicked to appeal to readers of the various sections of our newspaper. A 1000-word review of each book will appear in The Australian on the day it is available for download.
Today, we are offering the biography of Black Caviar, just in time for you to read it ahead of the mighty mare’s return to the track at Flemington next weekend (see Peter Pierce’s review, this page).
We start the working week with some brain food in the form of Grand Pursuit, a narrative of the history of economic thought by Sylvia Nasar, the author of A
Beautiful Mind; Tuesday’s offering in our Australian IT section, What Would Google
Do?, gives an insight into the secrets of the technology giant’s success.
We return to matters cerebral on Wednesday with The Code Book, an offering for anyone fascinated by the making and breaking of codes. On Thursday, our world pages will feature
Struggle for Freedom, the inspiring tale of Myanmar’s Aung San Suu Kyi; Friday caters for aviation and defence buffs with Ian McPhedran’s Air Force — Inside the New Era of Australian Air Power.
Our offer concludes next Saturday
with A Lasting Record, a new release detailing the previously untold story of America’s greatest home-grown concert pianist, William Kapell, and his greatest fan, a Melbourne cosmetics salesman.
For those familiar with eBooks, this promotion is a chance to discover and collect new titles. For newcomers to the technology, it is a great opportunity to set up your virtual library.
All that is needed is a compatible computer, tablet device or smartphone that links to the internet. The eBooks can be read on most commonly used devices, including the iPad and iPhone, Android systems, laptop or desktop computers.
Download the selected books by following the instructions outlined here and in each day’s newspaper.