The Weekend Australian - Review - - News - Michelle Gunn Ed­i­tor, The Week­end Aus­tralian

ONCE texts were in­scribed on clay tablets or stone. Then came the pa­pyrus scroll. The 15th cen­tury brought the printed word and lit­er­acy for the masses. Now we re­turn to the tablet — a dig­i­tal tablet that is re­shap­ing our read­ing habits.

Last Oc­to­ber, The Aus­tralian, in part­ner­ship with HarperCollins pub­lish­ers, of­fered our read­ers a bonus eBook each day for a two-week pe­riod. We called it The Aus­tralian Se­lec­tion, and the re­sponse was over­whelm­ing.

The pro­mo­tion con­firmed that our read­ers are vo­ra­cious con­sumers of the writ­ten word, whether it be lit­er­a­ture, non­fic­tion, bi­og­ra­phy or news­pa­pers.

It also con­firmed that dooms­day pre­dic­tions about the im­pact of the dig­i­tal rev­o­lu­tion on the pub­lish­ing in­dus­try have been way off the mark. Rather, read­ers now have more ways to in­dulge their pas­sion. With this in mind,

The Aus­tralian to­day launches an­other fan­tas­tic se­lec­tion of eBooks.

Dur­ing the next week, read­ers will be able to down­load seven books free of charge, on topics in­clud­ing sport, eco­nom­ics, the arts, de­fence, busi­ness and cryp­tol­ogy.

There is some­thing in this se­lec­tion for ev­ery­one, with the books hand­picked to ap­peal to read­ers of the var­i­ous sec­tions of our news­pa­per. A 1000-word re­view of each book will ap­pear in The Aus­tralian on the day it is avail­able for down­load.

To­day, we are of­fer­ing the bi­og­ra­phy of Black Caviar, just in time for you to read it ahead of the mighty mare’s re­turn to the track at Flem­ing­ton next week­end (see Peter Pierce’s re­view, this page).

We start the work­ing week with some brain food in the form of Grand Pur­suit, a nar­ra­tive of the his­tory of eco­nomic thought by Sylvia Nasar, the au­thor of A

Beau­ti­ful Mind; Tues­day’s of­fer­ing in our Aus­tralian IT sec­tion, What Would Google

Do?, gives an in­sight into the se­crets of the tech­nol­ogy gi­ant’s success.

We re­turn to mat­ters cere­bral on Wed­nes­day with The Code Book, an of­fer­ing for any­one fas­ci­nated by the mak­ing and break­ing of codes. On Thurs­day, our world pages will fea­ture

Strug­gle for Free­dom, the in­spir­ing tale of Myan­mar’s Aung San Suu Kyi; Fri­day caters for avi­a­tion and de­fence buffs with Ian McPhedran’s Air Force — In­side the New Era of Aus­tralian Air Power.

Our of­fer con­cludes next Satur­day

with A Last­ing Record, a new re­lease de­tail­ing the pre­vi­ously un­told story of Amer­ica’s great­est home-grown con­cert pi­anist, Wil­liam Kapell, and his great­est fan, a Mel­bourne cos­met­ics sales­man.

For those fa­mil­iar with eBooks, this pro­mo­tion is a chance to dis­cover and col­lect new ti­tles. For new­com­ers to the tech­nol­ogy, it is a great op­por­tu­nity to set up your vir­tual li­brary.

All that is needed is a com­pat­i­ble com­puter, tablet de­vice or smart­phone that links to the in­ter­net. The eBooks can be read on most com­monly used de­vices, in­clud­ing the iPad and iPhone, An­droid sys­tems, lap­top or desk­top com­put­ers.

Down­load the se­lected books by fol­low­ing the in­struc­tions out­lined here and in each day’s news­pa­per.

Happy read­ing!

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