Wednesday, 9.35pm, SBS Two In the world of advertising, agencies compete to win business. A great campaign can make a career. It all comes down to the pitch. So begins the debut episode of this reality program about advertising. Unless you have a friend in the business most of us probably picked up what we know about advertising from Bewitched, in which Dick York played Darren Stevens, advertising executive and husband of the beautiful and supernaturally gifted Samantha (Elizabeth Montgomery). Much later we learned about the deeper ramifications and adult intrigues through Mad Men, set roughly in the same period. And then came Wil Anderson and The Gruen Transfer, which made armchair advertising know-it-alls of us. So, to The Pitch, an American import that lacks all of the humour of Gruen but puts back the ruthless competitive energy we see in Mad Men, minus the sex. In this debut episode, two companies compete for the chance to convince 18 to 24-year-olds to eat breakfast at Subway. See, if it were me, I’d get Jimmy Barnes to growl ‘‘ Breakfast at Subway’’, to the tune of Breakfast at Sweethearts. But of course it’s not me and it’s not that simple. We get to see the different teams in action, the search for the ideas, the panic and, eventually, the double pitch. Interesting. But on the level of pure entertainment, Anderson has nothing whatsoever to be worried about.