The Pitch

The Weekend Australian - Review - - Television -

Wed­nes­day, 9.35pm, SBS Two In the world of ad­ver­tis­ing, agen­cies com­pete to win busi­ness. A great cam­paign can make a ca­reer. It all comes down to the pitch. So be­gins the de­but episode of this re­al­ity pro­gram about ad­ver­tis­ing. Un­less you have a friend in the busi­ness most of us prob­a­bly picked up what we know about ad­ver­tis­ing from Be­witched, in which Dick York played Dar­ren Stevens, ad­ver­tis­ing ex­ec­u­tive and hus­band of the beau­ti­ful and su­per­nat­u­rally gifted Sa­man­tha (El­iz­a­beth Mont­gomery). Much later we learned about the deeper ram­i­fi­ca­tions and adult in­trigues through Mad Men, set roughly in the same pe­riod. And then came Wil An­der­son and The Gruen Trans­fer, which made arm­chair ad­ver­tis­ing know-it-alls of us. So, to The Pitch, an Amer­i­can im­port that lacks all of the hu­mour of Gruen but puts back the ruth­less com­pet­i­tive en­ergy we see in Mad Men, mi­nus the sex. In this de­but episode, two com­pa­nies com­pete for the chance to con­vince 18 to 24-year-olds to eat break­fast at Sub­way. See, if it were me, I’d get Jimmy Barnes to growl ‘‘ Break­fast at Sub­way’’, to the tune of Break­fast at Sweet­hearts. But of course it’s not me and it’s not that sim­ple. We get to see the dif­fer­ent teams in ac­tion, the search for the ideas, the panic and, even­tu­ally, the dou­ble pitch. In­ter­est­ing. But on the level of pure en­ter­tain­ment, An­der­son has noth­ing what­so­ever to be wor­ried about.

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