Ap­ple: The Tyran­ni­cal Rule of Cool

The Weekend Australian - Review - - Television -

Tues­day, 9.30pm, Stu­dio If you are ex­pect­ing an­swers to burn­ing tech ques­tions or in­sights into Ap­ple in its postSteve Jobs era, you won’t get them from this odd lit­tle doc­u­men­tary. In­stead, this is the story of a man try­ing to un­der­stand and over­come his ad­dic­tion to Ap­ple prod­ucts. Things be­gin in a French apart­ment with re­lent­less broad­casts of the death of Jobs on Oc­to­ber 5, 2011, a piv­otal date for any Ap­ple fan­boy. Then we flash back to six months ear­lier when the un­named and un­seen nar­ra­tor is hang­ing out overnight with other Ap­ple trag­ics at a French prod­uct launch for the iPad 2. This causes him to miss his girl­friend’s birth­day (we don’t see her ei­ther) and the seven abu­sive text mes­sages she sub­se­quently sent him, the last one break­ing up with him. So he sets out on a quest through ther­apy, re­li­gion and tech­nol­ogy to find out why he feels the way he does about Ap­ple. Along the way he meets a galaxy of char­ac­ters in­clud­ing an artist who smashes up and takes a blow­torch to Ap­ple prod­ucts be­fore hang­ing the burned-out re­sults in a gallery. Metaphors for a ru­ined life?

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