Apple: The Tyrannical Rule of Cool
Tuesday, 9.30pm, Studio If you are expecting answers to burning tech questions or insights into Apple in its postSteve Jobs era, you won’t get them from this odd little documentary. Instead, this is the story of a man trying to understand and overcome his addiction to Apple products. Things begin in a French apartment with relentless broadcasts of the death of Jobs on October 5, 2011, a pivotal date for any Apple fanboy. Then we flash back to six months earlier when the unnamed and unseen narrator is hanging out overnight with other Apple tragics at a French product launch for the iPad 2. This causes him to miss his girlfriend’s birthday (we don’t see her either) and the seven abusive text messages she subsequently sent him, the last one breaking up with him. So he sets out on a quest through therapy, religion and technology to find out why he feels the way he does about Apple. Along the way he meets a galaxy of characters including an artist who smashes up and takes a blowtorch to Apple products before hanging the burned-out results in a gallery. Metaphors for a ruined life?