The Weekend Australian - Review - - Television -

In 1832, Aris­tide Bar­bier and Edouard Daubree opened a fac­tory in Cler­mont-Fer­rand, France, where they pro­duced farm ma­chin­ery and rub­ber balls. In 1891 the fac­tory de­vel­oped a de­tach­able bi­cy­cle tyre — and the rest is history. To­day Miche­lin has 68 sites in 17 coun­tries and sells more than 170 mil­lion tyres an­nu­ally for cars, trucks, mo­tor­cy­cles, earth­movers, air­craft and even space shut­tles. The com­pany files about 240 patents and spends around $850 mil­lion on re­search an­nu­ally. No won­der it’s known as “the Sil­i­con Val­ley of the tyre in­dus­try”. It’s big busi­ness, hugely com­pet­i­tive and very se­cre­tive. Given rare ac­cess to the French HQ, this doc­u­men­tary finds out what makes the com­pany so suc­cess­ful and what the fu­ture holds.

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