In 1832, Aristide Barbier and Edouard Daubree opened a factory in Clermont-Ferrand, France, where they produced farm machinery and rubber balls. In 1891 the factory developed a detachable bicycle tyre — and the rest is history. Today Michelin has 68 sites in 17 countries and sells more than 170 million tyres annually for cars, trucks, motorcycles, earthmovers, aircraft and even space shuttles. The company files about 240 patents and spends around $850 million on research annually. No wonder it’s known as “the Silicon Valley of the tyre industry”. It’s big business, hugely competitive and very secretive. Given rare access to the French HQ, this documentary finds out what makes the company so successful and what the future holds.