WORKOUT Japan needs a personal touch
IF you are thinking of trade links with Japan, it is worthwhile keeping an employee there, says Austrade, the Australian Government’s export development agency. ‘‘ Having an employee based in Japan is a very effective way to increase your business’s export success,’’ says Austrade’s senior trade commissioner Michael Clifton.
‘‘ Japan is grappling with demographics which will see the loss of 14 million productive workers by 2030 as the world’s largest population of baby boomers retires,’’ Clifton says. ‘‘ To deal with this problem there is a much more pressing need for business solutions which reduce the demand for workers on the shop floor. Australian technology and service providers are in an ideal position to take advantage of increased opportunities,’’ he says.
Japan requires a serious commitment, says Paul Gallagher, executive director of the Australian-Japan Business Corporation Committee.
‘‘ There are around 12,000 Aussies in Japan at the moment, but less than 100 businesses have a full-time presence. More could be achieved by basing a staff member there. The Japanese business psyche is such that if you have a person offshore who’s a good operator, the local presence rates well from not just a servicing point of view, but the relationship building perspective — for Japanese in particular, the quality of the relationship is important,’’ Gallagher says.