WORK­OUT 40 hours not enough

The Weekend Australian - Travel - - Indulgence -

ABOUT two out of three Aus­tralians work more than 40 hours a week, ac­cord­ing to a Ta­lent2 sur­vey.

Nearly half the work­ers in the sur­vey of 1334 say they are work­ing harder than they were two years ago.

Con­struc­tion, en­gi­neer­ing and man­u­fac­tur­ing sec­tors ex­tract the most work out of em­ploy­ees. Prop­erty, le­gal and HR ar­eas are not far be­hind.

Among the states, NSW is in the fore­front, with three out of four from the state work­ing more than 40 hours a week. Queens­land, West­ern Aus­tralian and South Aus­tralia are ranked af­ter NSW.

‘‘ Twenty or 30 years ago there was a per­cep­tion that Aus­tralians were lazy layabouts with a beer in one hand and a TV re­mote in the other,’’ says Laura Mabikafola, Ta­lent2 gen­eral man­ager.

‘‘ To­day work­ers from all over Aus­tralia are un­de­ni­ably some of the hard­est work­ing peo­ple on the planet, with work­ing hours com­pa­ra­ble to those in any of the great in­ter­na­tional cities like New York, Lon­don or Paris.

‘‘ Over the past few decades we have been con­di­tioned to be­lieve work does not just be­gin at 9am and fin­ish at 5pm. With the ad­vent of the in­ter­net, Black­ber­ries and mo­bile phones, work goes wher­ever we go.

‘‘ The hours we work are out­come driven, rather than process driven.’’

War for tal­ent

THE tal­ent bat­tle is by no means over. More than 60 per cent of the or­gan­i­sa­tions in a sur­vey by Ve­dior Asia Pa­cific re­veal they are strug­gling to at­tract skilled can­di­dates.

If re­tain­ing tal­ent was the fo­cus of or­gan­i­sa­tions last year, at­tract­ing it in suf­fi­cient num­bers will char­ac­terise this year’s ef­forts, Ve­dior says.

More than 40 per cent of com­pa­nies in the sur­vey show they have plans to ex­pand their work­force.

‘‘ The laws of at­trac­tion in re­cruit­ment are be­ing rewrit­ten by can­di­dates who make de­ci­sions about a po­ten­tial em­ployer on both an emo­tional and a ra­tio­nal level,’’ says Ve­dior Asia Pa­cific’s chief ex­ec­u­tive Deb­bie Loveridge.

‘‘ With the power firmly in the can­di­date’s hands, it is up to the em­ployer to dif­fer­en­ti­ate their em­ploy­ment value propo­si­tion and clearly de­fine what it is that makes a ca­reer with them unique.

‘‘ With the re­al­i­sa­tion that the short­age of labour is hav­ing a real im­pact on the bot­tom line, em­ployer brand­ing is likely to be put on the agenda of ev­ery board­room ta­ble in the coun­try,’’ she says.

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