WORK­OUT Hir­ing too of­ten an ad hoc re­sponse

The Weekend Australian - Travel - - Indulgence -

A SUR­VEY from out­sourc­ing and re­cruit­ment com­pany Chan­dler Macleod re­veals poorly de­fined or ad hoc re­cruit­ment prac­tices in most Aus­tralian en­ter­prises, and that th­ese con­trib­ute to un­nec­es­sary ex­pense.

Its Work­place Barom­e­ter re­port says as many as six in 10 com­pa­nies have no doc­u­mented re­cruit­ment plan, while only 28 per cent of plans are linked in any way to or­gan­i­sa­tional strat­egy.

Com­pa­nies too of­ten treat re­cruit­ment as a ‘‘ re­flex­ive dis­tress pur­chase’’, made with­out re­gard to broad or­gan­i­sa­tional re­quire­ments.

Fewer than half of re­spon­dents con­sid­ered their re­cruit­ment func­tion to be strate­gic, and only 29 per cent of en­ter­prises had an em­ployer value propo­si­tion ar­tic­u­lat­ing their ap­peal to po­ten­tial re­cruits.

With Chan­dler Macleod es­ti­mat­ing the av­er­age cost of a new em­ployee hire at $15,185, the study draws a link be­tween poorly de­fined re­cruit­ment strat­egy and in­creased costs.

Gen­eral man­ager for tal­ent man­age­ment ser­vices at Chan­dler Macleod Sue Healy says the sur­vey re­veals a poor un­der­stand­ing within most com­pa­nies of the link be­tween a sound re­cruit­ment strat­egy and em­ployee re­ten­tion and morale, staff costs and en­ter­prise per­for­mance.

‘‘ Most com­pa­nies claim that peo­ple are their most im­por­tant as­set, but that is not re­flected in their approach to re­cruit­ment and peo­ple man­age­ment,’’ she said.

Healy added that the sur­vey found up to 23 per cent of firms now use so­cial me­dia fo­rums for re­cruit­ment, but that the jury re­mains out on their ef­fec­tive­ness — they re­main a niche re­cruit­ment chan­nel.

Tra­di­tional chan­nels of re­cruit­ment — agen­cies (used by 92 per cent of re­spon­dents), news­pa­per ad­ver­tis­ing (88 per cent) and on­line job boards (79 per cent) — re­main the most pop­u­lar means used to at­tract can­di­dates.

Em­ployee re­fer­ral pro­grams (ERPs) are in­creas­ingly com­mon, and pro­duc­tive. Up to 73 per cent of re­spon­dents use ERPs, and 19 per cent of new hires are sourced in this way. Com­pany web­sites are also widely used and con­sid­ered to be ef­fec­tive.

‘‘ Clearly, em­ploy­ers are broad­en­ing the mix of tech­niques used to at­tract can­di­dates, and this is a healthy sign of in­no­va­tion’’, Healy said.

‘‘ Em­ployee re­fer­rals, par­tic­u­larly, are prov­ing to be an ef­fec­tive tool. Anec­do­tally, we know some com­pa­nies are gen­er­at­ing as many as 40 per cent of their hires from ex­ist­ing staff.’’

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