Celebrity food en­dorse­ments can be a lit­tle hard to swal­low

The Weekend Australian - Travel - - Indulgence - MICHELLE ROWE

JUST when Food De­tec­tive thought Liz Hur­ley had enough jerks in her life, she dis­cov­ers El­iz­a­beth Hur­ley Or­ganic Beef Jerky on sale in a Lon­don store. La­belled ‘‘a guilt-free snack’’ and sport­ing a fetch­ing il­lus­tra­tion of the alarm­ingly youth­ful-look­ing ac­tress ly­ing se­duc­tively on her front with pink-booted legs held aloft be­hind her, the packet also states, ‘‘No ar­ti­fi­cial any­thing’’. De­tec­tive’s not go­ing there, but it’s in­trigu­ing how many ‘‘names’’ are en­dors­ing food prod­ucts these days.

Not to be out­done by his Bri­tish squeeze, Shane Warne has been spruik­ing McDon­ald’s Chicken McBites and some­thing called a Le­gend Burger in a se­ries of tele­vi­sion ads. Thank heav­ens he wasn’t tempted to show us his Big Mac is all De­tec­tive can say, but if he had it wouldn’t have been nearly as shock­ing as see­ing for­mer Sex Pis­tols front­man Johnny Rot­ten wear­ing tweed and gam­bolling about with morris dancers in an English field, ex­tolling the virtues of Coun­try Life But­ter a cou­ple of years ago. Talk about Anachro­nism in the UK.

De­tec­tive’s favourite celebrity en­dorse­ment is by Bri­tish chef Ains­ley Har­riott, whom she finds supremely an­noy­ing. He put his name to a line of gourmet sausages for which the pack­ag­ing sported the line ‘‘prick with a fork’’ be­low a photo of a smug-look­ing Har­riott hold­ing said piece of cut­lery.

And she had to laugh when she heard Jo Frost, of Bri­tain’s Supernanny fame (on this tele­vi­sion show, which De­tec­tive has glimpsed on the odd oc­ca­sion she’s ac­ci­den­tally sat on the re­mote con­trol, Frost vis­its fam­i­lies and helps pull their hor­ror off­spring into line), had lent her name to Kel­logg’s Honey Corn­flakes. That sym­phony of sugar will stop the lit­tle dar­lings bounc­ing off the walls for sure.

Then there’s Ge­orge Clooney strut­ting his stuff in the name of Ne­spresso cof­fee. There’s not a thing wrong with that, by the way.

IF De­tec­tive sees one more new restau­rant fo­cus­ing on tricked-up Amer­i­can fast food, she’s go­ing to put her head in the pop­corn ma­chine. It’s some­thing of a re­lief to hear of The Crimean in North Mel­bourne, which has not a ‘‘slider’’ or a ‘‘dirty dog’’ in sight, but a com­fort­ing menu fea­tur­ing the likes of fried dumplings with sour cream and dill, baked meat­balls Ge­or­gian style and Pol­ish hunter casse­role. The brain­child of Melissa Mac­far­lane and Frank Moy­lan, who once owned the award-win­ning Royal Ge­orge Ho­tel in Vic­to­ria’s Kyne­ton, the new east­ern Euro­pean din­ing spot came about as a re­sult of reg­u­lar vis­its to their hol­i­day home in Bul­garia, where they have also sourced items for their vintage home­wares and col­lectibles store, Kabi­nett, in Kyne­ton’s Piper Street. The cou­ple’s eclec­tic sense of style is also ev­i­dent in the new restau­rant and bar, housed in what was the Sir Robert Peel Ho­tel on Queens­berry Street. ‘‘We de­cided to take the whole idea of our ex­pe­ri­ence in Bul­garia and turn it into a con­tem­po­rary din­ing ex­pe­ri­ence, Mel­bourne style,’’ Mac­far­lane tells De­tec­tive. ‘‘We are get­ting heaps of peo­ple in and it’s very ex­cit­ing as cus­tomers

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.