Follow in the footsteps of the rich and recognised
THE Duke and Duchess of Cambridge’s highly publicised recent visit to Canada may influence us more than we realise: postcard images from such public tours — beamed via television and shared on YouTube and Facebook — can play a role in shaping our future holiday dreams.
When we follow the journeys of public figures or favourite celebrities, we may subconsciously adopt their itinerary as a recommendation or inspiration. The newlyweds’ tour, for example, included a broad smattering of big cities, regional communities and inviting wilderness activities across Canada, including the vibrant Calgary Stampede, complete with matching white cowboy hats.
Donna Campbell, who represents the Canadian Tourism Commission in Australia, says she has long recognised the power of personality in promoting tourism.
‘‘The audience tends to notice what is happening in the background,’’ she says.
For the past 10 years, she has organised a range of Australian TV identities to report from selected Canadian locations as a means of creating interest in the country and its attractions.
But it’s likely that we are most inspired by family and friends returning from Canadian holidays — whether from the popular skifields of Big White, Whistler or Silverstar, or from the Rocky Mountaineer rail journey — when it comes to planning our trips.
Then there are practical considerations: the Australian and Canadian dollars are nearly on par, for example, and skiing is known to be well priced. Ease of travel is another plus for Aussies, given our common language and outdoors lifestyle.
It’s no surprise, then, that research by the Canadian Tourism Commission’s Global Tourism Watch reveals Canada is ranked among the top three intended destinations for Australians.