Competition is surprisingly intense in the world of airline amenity bags, with carriers vying to impress premium passengers with the most stylish keepsake kits. Etihad has upped the collectable game in business class in a new partnership with slender and snappily written LUXE City Guides. The airline’s home port of Abu Dhabi leads the mix of six city inspirations for the limited-edition kits with a contemporary Arabic design motif while the London option features an abstract underground Tube map in branch-line colours and Sydney is all blue-and-white summery swirls. The Madrid kit’s colours echo the red and yellow of the Spanish flag and all design styles include a customised LUXE City Guide pertinent to the route and unisex grooming products developed for high flyers by British skincare brand Scaramouche + Fandango, known for its bold packaging and easy-to-read labelling, such as HY for hydrator, FS for face-scrub and, for the Etihad kits, the no-nonsense EP for earplugs and DP for dental pack. Time for some kip up in the clouds? Reach for the SP. Sleep pack, that is. More: etihad.com.