The Weekend Australian - Travel - - TRAVEL & INDULGENCE -

A Scan­di­na­vian-in­spired ho­tel has landed on his­toric Howard Street in New York’s Soho fea­tur­ing a no­table art collection from owner Aby Rosen, whose prop­erty port­fo­lio in­cludes the city’s land­mark Gramercy Park Ho­tel.

The 11 Howard oc­cu­pies an old build­ing now claim­ing an el­e­gant new look put to­gether by Anda An­drei De­sign (Ian Schrager’s de­sign mae­stro for three decades) in col­lab­o­ra­tion with the Dan­ish stu­dio Space Copen­hagen.

The pared back “New Nordic” style be­gins in the lobby with its pol­ished con­crete floor and bleached oak pan­elling but its world-class art is likely to garner most at­ten­tion, in­clud­ing a strik­ing mu­ral on the ho­tel’s outer south wall by a lo­cal arts col­lec­tive men­tored by Jeff Koons.

The 211 gue­strooms at this new­est De­sign Ho­tels’ mem­ber have high ceil­ings and large win­dows over­look­ing Man­hat­tan streets and fea­ture cus­tom light­ing and fur­ni­ture by Dan­ish com­pa­nies Mads, Raaschou and Gubi. Oak floors and nat­u­rally dyed fab­rics are com­ple­mented by large flat-screen tele­vi­sions, free high-speed Wi-Fi and an in-room tablet to con­tact the concierge and room ser­vice.

El­e­gant bath­rooms fea­ture mar­ble coun­ter­tops, brass tap­ware and unguents by Aus­tralia’s Grown Al­chemist; a pre­mium suite fea­tures a pri­vate, wrap­around rooftop ter­race with 270-de­gree views, a full kitchen, din­ing room and two bath­rooms.

The ho­tel part­ners with the Global Poverty Project and part of your room rate, if booked di­rectly with the ho­tel, will go to the project.

DON’T MISS: The chance to de­sign your own healthy mini bar us­ing prod­ucts from Thrive Mar­ket, a so­cial en­ter­prise that pro­vides sup­port to low-in­come fam­i­lies.

DIN­ING IN: Head chef and owner of well-known Paris restau­rant Spring, US-born Daniel Rose, de­liv­ers his take on tra­di­tional French bistro fare at 11 Howard’s Le Coucou. Light meals are avail­able in the li­brary (try the av­o­cado toast or 11H burger) while the Blond bar is rapidly es­tab­lish­ing it­self as a lo­cal favourite.

DIN­ING OUT: Cafe Se­lect, a smart Swiss out­post (try the truf­fle burger or rosti and, in win­ter, a hearty fon­due or raclette); La Esquina (Mex­i­can fare; reser­va­tions rec­om­mended); or Lure Fish­bar (in­te­ri­ors chan­nel a lux­ury yacht and there’s a sushi bar).

ASK THE CONCIERGE: Be sure to have a cock­tail in the moody Blond bar; af­ter mid­night it morphs into a night­club.

CHECK­ING IN: From $US300 ($418). More: de­sign­ho­

ALSO TRY: Miss Clara by No­bis, Stock­holm; Cop­per­smith, Mel­bourne; The Thief, Oslo; The Old Clare, Syd­ney.


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