fo­cus on FASH­ION

The Weekend Post - Cairns Eye - - Feature -

No longer sat­is­fied with life on the mar­gins of high fash­ion, Cairns’ fashionistas are a force to be reck­oned with. Last week they struck an­other blow for recog­ni­tion when at­ten­dance at the in­au­gu­ral Eye on Fash­ion event went way be­yond ini­tial ex­pec­ta­tions.

About 150 guests ac­cepted an open in­vi­ta­tion from cairns­eye mag­a­zine, the Hil­ton Cairns and Myer to at­tend an in­for­mal evening fea­tur­ing a preview of Karen Walker’s new Hi There la­bel and sam­ples of Dior’s fra­grances and new-sea­son colours. The event fol­lows the suc­cess of Essence – an eye on fash­ion, an an­nual fash­ion ex­trav­a­ganza launched in 2006 that has at­tracted ap­pear­ances by de­sign­ers such as Wayne Cooper and Peter Mor­ris­sey.

Hil­ton Cairns gen­eral man­ager Guy Hutchin­son be­lieves the city is ready for a “stylish and ground-break­ing cel­e­bra­tion of style that res­onates in the minds of guests as one of the re­gion’s par­ties of the year”.

It’s an opin­ion shared by cairns­eye ed­i­tor Lauren Dor who says Cairns is no longer sat­is­fied with an im­age of just T-shirts and board­ies.

“Last year’s Essence was a huge suc­cess,” she says. “Its big ap­peal was the qual­ity. You don’t of­ten get a chance to see such high-qual­ity fash­ion in Cairns.”

The 2007 show also fea­tured meals by celebrity chef Jimmy Shu, en­ter­tain­ment by singer Michael Cormick, a char­ity auc­tion, a give-away di­a­mond worth $4000 cour­tesy of Hardy Brothers jew­ellers and a dis­play of the rac­ing in­dus­try’s most prized tro­phy, the Melbourne Cup. And about $28,000 was raised for the Leukaemia Foun­da­tion. The new monthly Eye on Fash­ion events, held in the Hil­ton’s 6 De­grees bar and lounge, re­spond to the strength of lo­cal fash­ion in­ter­est demon­strated by Essence. Al­though they will run in the lead-up to the next ma­jor ex­trav­a­ganza in Oc­to­ber, each func­tion will be or­gan­ised as an in­di­vid­ual oc­ca­sion in it­self.

“Ev­ery Eye on Fash­ion will be uniquely styled,” Hil­ton Cairns mar­ket­ing ex­ec­u­tive Gail Mor­row says. “The idea is to pro­vide a re­laxed and so­cial set­ting as well as fan­tas­tic fash­ion ideas.”

The events will be themed dif­fer­ently ev­ery time, fea­tur­ing any­thing from per­fume nights to a beauty treat­ment event, Gail says.

“They are a great way for peo­ple who share a love of fash­ion to get to­gether and there is no en­try charge so any­one can turn up and get in­volved,” she says. “We’re hop­ing men and women of all ages will come along.”

Myer store man­ager Donna Green says Eye on Fash­ion is in­tended to pi­o­neer a dif­fer­ent for­mat for show­cas­ing fash­ion, ac­ces­sories and cos­met­ics to the peo­ple of Cairns. The in­clu­sion of a make-up sta­tion at the first Eye on Fash­ion high­lighted a more interactive approach.

“We had Dior Cos­met­ics rep­re­sented to pro­vide colour ad­vice and touch-up the guest’s make-up dur­ing the evening,” Donna says. “We will also have interactive cos­metic pre­sen­ta­tions at fu­ture events and we in­tend to con­tinue show­ing dif­fer­ent fash­ion brands in­clud­ing, where pos­si­ble, ad­vanced sam­ples.”

Donna says the Myer team is ex­cited to be part­ner­ing with the Hil­ton and cairns­eye to present th­ese spe­cial events. An­other reg­u­lar as­pect of Eye on Fash­ion, ac­cord­ing to Gail, will be staff from the fash­ion de­part­ments of Myer Cairns in­ter­act­ing with guests.

“Guests can talk with the peo­ple from Myer and ask their fash­ion ad­vice,” she ex­plains.

Rep­re­sen­ta­tives from the Hil­ton Cairns will also be on hand to an­swer ques­tions and as­sist with in­for­mal in­tro­duc­tions. As for the 2008 Essence ex­trav­a­ganza, plans are al­ready un­der way.

“We’ve started plan­ning ear­lier this year for the 2008 event,” Gail says. “The main fo­cus is to put on a re­ally slick fash­ion show.” While Gail is re­luc­tant to iden­tify spe­cial guests just yet, she says big-name de­sign­ers will at­tend. To join the email data­base for in­vi­ta­tions to Eye on Fash­ion events or for more in­for­ma­tion con­tact Gail Mor­row, ph: 4052 6753.


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