TRESS SUC­CESS

IF YOUR HAIRDRYER SUCKS MORE THAN IT BLOWS, IT MAY BE TIME TO IN­VEST IN SOME NEW TECH

The Weekend Post - Cairns Eye - - Front Page - WO R D S //

Agood hairdryer can lit­er­ally blow you away. If you’re used to the su­per­mar­ket va­ri­ety, an in­vest­ment in a pro­fes­sional-grade ap­pli­ance may come as a fi­nan­cial shock, but you and your hair will soon be reap­ing the re­wards.

Evy Pro­fes­sional’s The Boss costs an ex­ec­u­tive-level $249, but with 2500 watts of su­per-hy­drat­ing power it’s a to­tal beauty bonus.

The tech­nol­ogy locks in in­ner­hy­dra­tion, mean­ing your hair not only dries faster, but looks and feels health­ier.

Evy CEO Tracey Baz­zano Lau­retta says hav­ing a high-qual­ity hairdryer makes a big dif­fer­ence to your tresses.

“A nor­mal dryer de­hy­drates your hair – it takes the wa­ter out us­ing air and heat, that’s its job,” she says.

“Evy uses ionic tech­nol­ogy and what it does is breaks mois­ture down and puts that mois­ture back into the hair as it dries.

“If a hairdryer isn’t ionic it just dries the hair, which is when it be­comes frizzy and brit­tle.

“The dif­fer­ence with our ionic tech­nol­ogy is that we don’t use ce­ramic or tour­ma­line as a base. If you go to Kmart and see an ionic hairdryer it’ll usu­ally be us­ing those two things to make it ionic, which car­ries one or two min­er­als ... ours has a com­po­si­tion of 32 min­er­als to­gether.”

Un­even tem­per­a­ture is an­other mane mojo killer and that’s where the $499 Dyson Su­per­sonic re­ally earns its keep.

It mea­sures air tem­per­a­ture 20 times ev­ery sec­ond to stop heat dam­age at the source.

Also look out for a high-wattage mo­tor – the ex­tra wind power can cut styling time.

If you’ve no­ticed your hair de­vel­ops an unavoid­able layer of frizz af­ter you dry it, there’s a good chance that $30 hairdryer is con­tribut­ing.

There are a range of prod­ucts on the mar­ket to help com­bat the frizz if you’re look­ing for a short-term so­lu­tion, but for those of you who use the hairdryer reg­u­larly, my ad­vice is to up­grade. You won’t look back.

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