Record sales for Rolls

The Weekend Post - Motoring - - Front Page -

ROLLS-ROYCE sales were up an amaz­ing 31 per cent last year, with a to­tal of 3538 cars sold glob­ally in 2011.

The pre­vi­ous record of 3347 cars was set in 1978 dur­ing the Sil­ver Shadow II era.

Strong sales growth was re­ported across the globe, with no­table re­sults seen in Asia Pa­cific (up 47 per cent), North Amer­ica (up 17 per cent) and the Mid­dle East (up 23 per cent).

China and the US were the most sig­nif­i­cant in­di­vid­ual mar­kets.

The United King­dom per­formed well, re­port­ing 30 per cent growth in the year.

In Con­ti­nen­tal Europe, Ger­many and Rus­sia were the largest growth mar­kets, each more than dou­bling sales com­pared with 2010.

“We had an out­stand­ing year in 2011 and we should take a mo­ment to re­flect on this Great Bri­tish suc­cess story,” said Torsten Muller-otvos, chief ex­ec­u­tive of­fi­cer, Rolls-royce Mo­tor Cars.

“Our busi­ness is in ex­cel­lent shape. We are de­vel­op­ing our dealer net­work, mov­ing into new mar­kets like South Amer­ica, ex­pand­ing our man­u­fac­tur­ing op­er­a­tion in West Sus­sex to meet global de­mand and have plans to de­velop our prod­uct range.

“At the core of this ex­tra­or­di­nary suc­cess is a ded­i­cated, com­mit­ted and, above all, pas­sion­ate work­force.”

The com­pany’s port­fo­lio in­cludes the pin­na­cle Phantom fam­ily prod­ucts and the more re­cently-launched Ghost range.

In­ter­est in Ghost in­clud­ing Ghost Ex­tended Wheel­base, launched to wide ac­claim in April, ac­counted for the lion’s share of 2011 growth.

Last year also marked a record for the Rolls-royce Be­spoke per­son­al­i­sa­tion pro­gram, a ser­vice with Rolls-royce’s leg­endary hand-crafts­man­ship and at­ten­tion to de­tail at its core.

Nearly ev­ery Phantom fam­ily model leav­ing the Home of Rolls-royce at Good­wood came with some el­e­ment of be­spoke per­son­al­i­sa­tion, from unique paint colours, in­te­rior de­tail­ing and em­broi­dery, to ex­quis­ite whole ve­hi­cle designs in­clud­ing cham­pagne sets, hu­mi­dors and pic­nic sets.

Last Septem­ber, Rolls-royce an­nounced plans to ex­pand its man­u­fac­tur­ing plant at Good­wood, with more than 1000 em­ployed on the site.

This will help the com­pany meet fur­ther growth in world­wide sales and sat­isfy de­mand for highly per­son­alised Ghost and Phantom mod­els. Ex­pan­sion work will be­gin in Fe­bru­ary.

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