Durable, re­li­able 4WD equip­ment

The Weekend Post - Motoring - - AUTO TORQUE -

AUS­TRALIA’S largest man­u­fac­turer of four-wheeldrive ac­ces­sories, ARB, spe­cialises in durable, high­qual­ity equip­ment that is specif­i­cally de­signed to meet the vig­or­ous de­mands of 4WD own­ers.

It all started back in 1975, when com­pany founder Tony Brown took a trip in his Se­ries 1 Land Rover through the top end of Aus­tralia.

In a time when there was lit­tle equip­ment avail­able for such ex­ten­sive ex­pe­di­tions, four-wheel-driv­ers re­lied on home­made and makeshift parts.

How­ever, Tony found that the tough Aus­tralian con­di­tions were in­cred­i­bly pun­ish­ing and af­ter bat­tling end­less cor­ru­gated roads and ex­treme tem­per­a­tures with dam­aged bull-bars and bro­ken roof racks, an idea was born.

Re­turn­ing to Melbourne, Tony turned his ideas into tan­gi­ble out­comes and be­gan work­ing in the fam­ily garage to ad­dress some of the is­sues and prod­uct de­fi­cien­cies he en­coun­tered up north.

Un­know­ingly at the time, Tony was about to an­swer the calls of thou­sands of Aus­tralian four-wheel-driv­ers with his newly-founded com­pany, ARB – named for the ini­tials of An­thony Ron­ald Brown.

With an ex­port net­work that ex­tends through more than 100 coun­tries around the globe, the com­pany has grown ex­po­nen­tially over the last 40 years, but it’s phi­los­o­phy – qual­ity, re­li­a­bil­ity and prac­ti­cal­ity above all else – has never changed.

At the helm of ARB Cairns is Lach­lan Bros­nan. He has been in­volved with the ARB prod­ucts for well over a decade and says the busi­ness goes well be­yond 4WD parts and ac­ces­sories.

“At ARB Cairns we of­ten say we are in the dreams and ad­ven­ture busi­ness, be­cause we see our­selves as peo­ple who are pas­sion­ate about help­ing oth­ers achieve their dreams and ad­ven­tures,” he says.

“ARB life, whether you’re a cus­tomer, a team mem­ber or a part­ner, is very re­ward­ing.”

He says the team at ARB Cairns are “fun, down-to-earth peo­ple who are just as keen and ea­ger for ad­ven­ture as you are.”

Lach­lan, also known as ‘The Chief’, lives and breathes ad­ven­ture, whether it be fish­ing, four-wheel driv­ing or camp­ing. Ac­cord­ing to his staff, he not only pro­vides a fun work­place, but great ad­vice on where to get the cold­est beer in town. Work­shop man­ager Matthew, aka ‘Matty’, holds both build­ing and au­to­mo­tive trades and his at­ten­tion to de­tail is sec­ond to none. He can be trusted with any task, but none more im­por­tant than his daily re­views of su­per­mar­ket frozen meals.

Four-wheel-drive con­sul­tants An­drew (‘Dicko’), Dean (‘Deanooo’), Michael (‘Mikey’) and Clay­ton (‘The New Guy’ – soon to be ‘Clayto’) bring a wealth of ex­pe­ri­ence and friendly cus­tomer ser­vice to the team. Be­tween them­selves they en­joy camp­ing, fish­ing, moun­tain bik­ing and, of course, four-wheel driv­ing.

ARB’s ad­min­is­tra­tive cham­pion Ebony, or ‘Eb’ for short, is charged with the task of keep­ing the boys in line and of­ten shows them up with her reg­u­lar week­end ad­ven­tures, which in­clude fish­ing, camp­ing and hik­ing.

The team from ARB Cairns with their week­end toys.

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