IDEN­TITY CRI­SIS

The Weekend Post - Motoring - - NEWS -

FULL CIR­CLE

In some ways, the Com­modore has come full cir­cle with the ar­rival of the Opel In­signia. The first Holden Com­modore in 1978 was a lo­calised ver­sion of the Opel fam­ily sedan of the time. How­ever, it quickly mor­phed and de­vel­oped its own iden­tity and de­sign.

BADGE EN­GI­NEER­ING

Holden in­sists it is not back­ing down from the use of the Com­modore name but it has some time up its sleeve if the public back­lash gets too strong. The Com­modore badges don’t get “tooled up” un­til mid-next year.

OUR SAY

We’ve had a brief test drive of early pro­to­types of the im­ported Com­modore and the ini­tial signs are pos­i­tive. It shapes up as a good car — but we don’t think it should be called a Com­modore best in­di­ca­tor of cus­tomer ac­cep­tance of the use of the Com­modore name can be judged by “how cus­tomers are re­spond­ing now and how they re­spond in the fu­ture”.

Mean­while, the cur­rent Com­modore will be built on the El­iz­a­beth pro­duc­tion line in South Aus­tralia un­til late next year. The ex­act shut­down date is yet to be con­firmed.

The next Com­modore, to be un­veiled at the Geneva mo­tor show in March, is due in lo­cal show­rooms in early 2018.

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