Stick with Com­modore

The Weekend Post - Motoring - - CRUISE CONTROL -

LET the Com­modore moniker stay with Holden.

There’s been a lot of rav­ing and rant­ing that the badge should be­ing re­tired with the last of the rear drive ver­sions com­ing off the pro­duc­tion line next year.

Purists say the new “Com­modore” doesn’t ad­here to the tra­di­tion of rear drive with op­tions of V8 en­gines and man­ual trans­mis­sions.

In­stead it will be front wheel drive with four cylin­ders (petrol and diesel) or a flag­ship all­wheel drive V6.

Only one shape is of­fered, a five-door hatch­back, and no sedans or wag­ons.

Many en­thu­si­asts have pleaded with Holden to ditch the name, as Ford did with the Fal­con.

Ford couldn’t re­ally stick a Fal­con badge on the cur­rent Mon­deo any way.

But the next Com­modore is an “all” new Opel based car.

The first Holden Com­modore was an Aus­tralian ver­sion of an Opel back in 1978. The badge came from Opel too.

The In­signia em­blem is al­ready stuck on a car be­ing sold here as a Holden but the next In­signia is a far dif­fer­ent car

Com­modore is in­stantly recog­nis­able and has been a main­stay of the brand for decades.

An in­sider says “Com­modore” is in­stantly recog­nis­able and Holden doesn’t need to waste money ad­ver­tis­ing a new name

Let’s con­sider Mazda. When it had rear drive cars in the late 1970s the 626 badge was adorned to sedans and coupes and 323 to hatch­backs and wag­ons.

When Mazda switched to front wheel drive and added hatch­backs to 626 and sedans to 323 the badge stayed the same. It worked and it was only three gen­er­a­tions ago that the Ja­pan maker sim­pli­fied the nam­ing con­ven­tion and re­duced 323 to 3 and 626 to 6.

Whether Holden re­verses its de­ci­sion will de­pend upon cus­tomer re­sponse to the new car.

The next Com­modore, to be un­veiled at the Geneva mo­tor show in March, is due in lo­cal show­rooms in early 2018.

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