Stick with Commodore
LET the Commodore moniker stay with Holden.
There’s been a lot of raving and ranting that the badge should being retired with the last of the rear drive versions coming off the production line next year.
Purists say the new “Commodore” doesn’t adhere to the tradition of rear drive with options of V8 engines and manual transmissions.
Instead it will be front wheel drive with four cylinders (petrol and diesel) or a flagship allwheel drive V6.
Only one shape is offered, a five-door hatchback, and no sedans or wagons.
Many enthusiasts have pleaded with Holden to ditch the name, as Ford did with the Falcon.
Ford couldn’t really stick a Falcon badge on the current Mondeo any way.
But the next Commodore is an “all” new Opel based car.
The first Holden Commodore was an Australian version of an Opel back in 1978. The badge came from Opel too.
The Insignia emblem is already stuck on a car being sold here as a Holden but the next Insignia is a far different car
Commodore is instantly recognisable and has been a mainstay of the brand for decades.
An insider says “Commodore” is instantly recognisable and Holden doesn’t need to waste money advertising a new name
Let’s consider Mazda. When it had rear drive cars in the late 1970s the 626 badge was adorned to sedans and coupes and 323 to hatchbacks and wagons.
When Mazda switched to front wheel drive and added hatchbacks to 626 and sedans to 323 the badge stayed the same. It worked and it was only three generations ago that the Japan maker simplified the naming convention and reduced 323 to 3 and 626 to 6.
Whether Holden reverses its decision will depend upon customer response to the new car.
The next Commodore, to be unveiled at the Geneva motor show in March, is due in local showrooms in early 2018.