Jeep’s peace of mind

The Weekend Post - Motoring - - CRUISE CONTROL -

JEEP has an­nounced a fiveyear war­ranty and capped price ser­vic­ing plan in an effort to win back con­sumer con­fi­dence af­ter tak­ing a big sales hit in 2016.

The re­newed com­mit­ment by Jeep also in­cludes life­time road­side as­sis­tance for own­ers who ser­vice their ve­hi­cles through a Jeep dealer.

Fiat Chrysler Au­to­mo­biles (FCA) pres­i­dent Steve Zan­lunghi said the Jeep brand in Aus­tralia needed an over­haul, from com­pany cul­ture to brand im­age in terms of re­li­a­bil­ity and qual­ity.

“We are try­ing to win back the trust of the Aus­tralian pub­lic,” he said.

“We’re con­fi­dent we can. We just need the cus­tomers to give us an­other chance.

“This is not a short term pro­mo­tion, this isn’t a flash in the pan, this is some­thing that’s go­ing to be em­bed­ded into the Jeep strat­egy go­ing for­ward.

“It’s a com­mit­ment to our own­ers now and in the fu­ture.

“It’s not a sil­ver bul­let that we think will drive sales, this is the foun­da­tion for the Jeep brand, so that we can grow sus­tain­ably go­ing for­ward.”

Mr Zan­lunghi said that when he took over the reins of the Aus­tralian wing of FCA in 2016 it was cus­tomer care that he saw as the ma­jor area Jeep needed to im­prove on.

“I think for the long­est time here we prob­a­bly weren’t do­ing the best job in tak­ing care of our cus­tomers.”

Ire­land Jeep dealer-prin­ci­pal David Ire­land said the fam­ily owned firm had held the fran­chise since 1995.

“I’m thrilled at the depth of re­search that Jeep Aus­tralia have gone into un­der­stand­ing our cus­tomers needs,” he said.

“Un­der­stand­ing our cus­tomers’ needs and be­ing able to ad­here to them are two dif­fer­ent things. Jeep is def­i­nitely seated at the ta­ble of com­mit­ment.

“I’m cer­tain that the new Jeep of­fer­ings of five year fac­tory war­ranty, five year capped price ser­vic­ing and life­time road­side as­sist will bring peace of mind to both our ex­ist­ing clien­tele and those con­sid­er­ing to pur­chase this mag­nif­i­cent ve­hi­cle”

2016 or 2015 model year cars, bought (as new ve­hi­cles) be­fore Fe­bru­ary 1, 2017, will come with Jeep’s orig­i­nal three-year war­ranty and will gain a twoyear ex­tended war­ranty along with five-year capped-price ser­vic­ing.

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