Facebook now ‘too big to quit’

cial media, all I need is a good internet connection to stay in touch with them,” she said.

At 21 years old, Ms Warupi is part of the generation that grew up with social media ubiquity, and as a result finds it almost impossible to give up.

Social media has a useful role, giving people access to information and for communicating with friends. The 24/7 nature of many services and the number of distractions available make it tough to quit.

Dr Gordon said unless the Cambridge Analytica incident or some other scandal leads to a change in data protection laws, the main priority will be to educate people as to how to protect their privacy.

“There’s more to it than just changing your privacy settings – in this case the data was collected with Facebook’s permission and it wasn’t accessing individual users, meaning privacy settings may not have had an impact,” he said.