Cheap big brands find an out­let near air­port

The West Australian - - NEWS - Kim Macdonald

A $150 mil­lion shop­ping com­plex with 120 stores will open near Perth Air­port next spring in an­other sign of con­fi­dence in WA’s long-term econ­omy.

The Di­rect Fac­tory Out­let shop­ping cen­tre, known as DFO, will sell pre­vi­ous sea­son’s fash­ions and sale items at dis­counts of up to 70 per cent.

The re­tail­ers are yet to be named, but Syd­ney’s DFO com­plex in­cludes up-mar­ket in­ter­na­tional la­bels such as Ar­mani, Oro­ton, Burberry and Calvin Klein.

It also has main­stream brand stores, such as Jean­swest, Just Jeans, Port­mans and Veron­ica Maine, as well as home­wares, cafes and restau­rants.

WA’s only other brand out­let, Water­town in West Perth, has a fo­cus on main­stream la­bels.

The 24,000sqm fa­cil­ity, with park­ing for more than 1500 cars, is a joint ven­ture by Aus­tralian re­tail prop­erty group Vicin­ity Cen­tres and Perth Air­port.

The own­ers claim it will cre­ate 250 di­rect jobs and more than 450 in­di­rect jobs dur­ing the con­struc­tion phase, which has be­gun. The own­ers claim that once com­plete, DFO will cre­ate 650 di­rect re­tail jobs and more than 450 in­di­rect jobs.

Re­tail­ers have shown con­fi­dence in WA’s medium to longterm prospects with big in­vest­ments in re­cent years, de­spite the slug­gish econ­omy.

A Col­liers In­ter­na­tional re­port re­cently said Perth’s big shop­ping-cen­tre own­ers were fork­ing out $3.95 bil­lion to ex­pand and ren­o­vate their prop­er­ties.

Cur­rent projects in­clude a $1 bil­lion re­de­vel­op­ment of West­field shop­ping cen­tres In­naloo, Carousel and Whit­ford City, which will add three David Jones stores to WA.

It also in­cludes a $600 mil­lion re­de­vel­op­ment of Kar­rinyup Shop­ping Cen­tre, which in­cludes a res­i­den­tial com­po­nent.

WA re­tail fig­ures for the June quar­ter show the big­gest lift since late 2014.

An artist’s im­pres­sion of the Di­rect Fac­tory Out­let cen­tre be­ing built at Perth Air­port.

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