Cheap big brands find an outlet near airport
A $150 million shopping complex with 120 stores will open near Perth Airport next spring in another sign of confidence in WA’s long-term economy.
The Direct Factory Outlet shopping centre, known as DFO, will sell previous season’s fashions and sale items at discounts of up to 70 per cent.
The retailers are yet to be named, but Sydney’s DFO complex includes up-market international labels such as Armani, Oroton, Burberry and Calvin Klein.
It also has mainstream brand stores, such as Jeanswest, Just Jeans, Portmans and Veronica Maine, as well as homewares, cafes and restaurants.
WA’s only other brand outlet, Watertown in West Perth, has a focus on mainstream labels.
The 24,000sqm facility, with parking for more than 1500 cars, is a joint venture by Australian retail property group Vicinity Centres and Perth Airport.
The owners claim it will create 250 direct jobs and more than 450 indirect jobs during the construction phase, which has begun. The owners claim that once complete, DFO will create 650 direct retail jobs and more than 450 indirect jobs.
Retailers have shown confidence in WA’s medium to longterm prospects with big investments in recent years, despite the sluggish economy.
A Colliers International report recently said Perth’s big shopping-centre owners were forking out $3.95 billion to expand and renovate their properties.
Current projects include a $1 billion redevelopment of Westfield shopping centres Innaloo, Carousel and Whitford City, which will add three David Jones stores to WA.
It also includes a $600 million redevelopment of Karrinyup Shopping Centre, which includes a residential component.
WA retail figures for the June quarter show the biggest lift since late 2014.
An artist’s impression of the Direct Factory Outlet centre being built at Perth Airport.